At the end of June, we took a look at some of the opportunities in the residential market. We remain in a state of uncertainty. Whichever anecdote you prefer – seasonal fog and structural slog, or one foot out of […]
At the end of June, we took a look at some of the opportunities in the residential market. We remain in a state of uncertainty. Whichever anecdote you prefer – seasonal fog and structural slog, or one foot out of […]
As a continuation in the series focusing on top industries and products for electrical distributors (March looked at the manufacturing industry), this analysis takes a look at the US infrastructure and opportunities for distributors and manufacturers. It is certainly not […]
Last week there was much lighting news as Channel Marketing Group / ElectricalTrends released the William Blair sponsored Q2 Pulse of Lighting Report Linda Longo shared insights on the residential lighting market based upon her visit to Lightovation on US […]
The residential market represents 8-12%, typically, of the electrical distribution market, or about 15-20% of the overall contractor market. For some distributors it is much more based upon locale, however, typically this is smaller distributors. And for those in lighting, […]
Looking back at the first half of the year, it has been challenging – weather, on again / off again tariffs, war (Ukraine and Middle East), interest rates, and more – have led to a challenging first half for many. […]
Electrical buyer, both contractor and industrial, interest in ordering electronically (eCommerce) has come a long way in 8 short years. Eight years ago, every industry association conference had non-industry consultants espousing that Amazon Supply (now Amazon Business) ending the role […]
Are you wondering where the business is? The phrase “go west young man” now needs to be “go south your man.” Especially when you think about how housing drives the market. Going south is no longer about moving there for […]
Given feedback from our Q1 Pulse of Lighting Report and Acuity’s Q2 earnings report, we can say with confidence, “the lighting market was flat last quarter with business slowing as the quarter progressed.” The quarter was initially hit with weather […]
For years I’ve talked to clients and communicated on ElectricalTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s not a branch (some used the term eBranch and tried […]
2024 was a challenging year for the lighting industry. Continuing from the Q3 Pulse of Lighting report, feedback from our Pulse of Lighting respondents consistently revealed a stagnant (and nominally declining) market, which unfortunately continued into Q4. But there is […]


David Gordon
Channel Marketing Group
919-488-8635