Only 30 days left in the year. And with all of the year-end things to do and possibly meetings you had to attend, many are just getting around to doing their 2017 planning … or at least sales forecasting. The […]
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Sales Channel
Recently a lighting rep who recently completed his first year at his firm, after spending six years in a variety of lighting manufacturer roles, shared his observations. The rep, Tom Salter, who works for SESCO Lighting, allowed ElectricalTrends to share […]
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Advocacy
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Associations
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Manufacturers
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Productivity
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Technology
NEMRA Finalizes POS / POT Standards … 26 Manufacturers Endorse
For the past 18 months NEMRA has been working with its NMG (NEMRA Manufacturer Group) to better understand the impact of the lack of industry standards to report point of sale (POS) and point of transfer (POT) between distributors and […]
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Companies are currently planning their 2017 initiatives. Corporate typically sets the revenue goal (okay, they may ask for input, but …) A portion of the objective comes from an expectation of recurring revenue / customer retention. An element is expected […]
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Channel Strategies
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Growth Strategies
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Lighting
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Lighting2
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Manufacturers
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Sales Channel
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Technology
“Can you hear me now?” – Verizon
Many may remember the Verizon commercials titled “Can you hear me now?” And while the spokesperson may have moved to Sprint and is focusing on price, the lighting industry may now be hearing Verizon calling. And electrical and lighting distributors […]
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Customer Segments
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Growth Strategies
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Industrial Market
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Lighting
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Lighting2
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Manufacturers
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Marketing
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Supplier / Products
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Training
Industrial LED Lighting … An Opportunity?
2016 has been a challenging year for many industrially-oriented electrical distributors. Between the decline and ripple effects of oil and gas markets, the strength of the dollar constricting the OEM market, the agricultural equipment market stagnating and economic growth being […]
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Earlier this week Cree announced its 2016 fourth quarter fiscal year performance. The following are notes from their investor call but, the end result was essentially “what’s going on with Cree?” given that the stock essentially tanked thereafter. From their […]
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It’s Q2 earning season, providing distributors (and manufacturers) with an opportunity to benchmark their performance, gain insights (or confirmation) on what they are seeing in the market and possibly learn a little from publicly held companies. First up is Grainger whose […]
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Channel Strategies
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Distributors
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Growth Strategies
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Manufacturers
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Sales Channel
Is Joint Business Planning a Dying Art or a Growth Differentiator?
An issue we’re starting to hear more and more about is Joint Business Planning (JBP). We started hearing rumblings just before the NAED National from some larger distributors and manufacturers that the planning process was taking too long (not getting […]
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We’d like to take a few moments to welcome our newest advertiser, Unilog. Unilog, as many distributors know, is an ecommerce anda data content management serving distributors and manufacturers in many industries. The company has an affinity for the electrical […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
