With everything becoming more “digital” and analytics driving much, the role of product data has become more important to the electrical industry. And it is not just the historical issue of descriptions and assets. It is the underlying foundation of […]
For years I’ve talked to clients and communicated on ElectricalTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s not a branch (some used the term eBranch and tried […]
In a potential sign of a planned succession, Patrick Knight was appointed President of IDEA according to an industry press release. David Oldfather, who had been president and CEO, is now listed, according to the press release, as CEO (and […]
Over the past month or two as I’ve been talking with distributors the question comes up of “What are other distributors doing with AI?” For clients I share a list of possibilities, some are purpose-built applications from technology companies in […]
There has been lots of conversation regarding AI in the electrical channel over the past few years. It started with the launch of ChatGPT and has gained topical steam since then. Many conversations, articles, seminars. Some have taken the next […]
Recently Prokeep developed a sales playbook white paper for electrical distributors that is a great reminder of the sales basics that inevitably every salesperson, sales manager, branch manager and marketing department … forget. Companies, managers, and individuals forget because everyone […]
As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, ElectricalTrends is pleased to welcome our newest partner, Prokeep. Prokeep offers a unique solution to distributors, which […]
Recently I was talking with a client about strategic planning as they are beginning their journey to define their path forward to 2030. They’ve set a goal, identified values, have a vision of their purpose, and currently have a strong […]
The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes in change. There are two key words in the above […]
Electrical distributors are faced with a number of challenges. There is the everyday challenge of fighting for business, with most in a “flat” market. There is the challenge to recruit talent. There is the challenge to ensure profitability. Perhaps one […]
David Gordon
Channel Marketing Group
919-488-8635
