Okay, so I debated about writing this but I received a number of calls about the NAED Western from people who thought I was there. And calls from people who were there. All were asking for my observations from the […]
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Technology
For the past ten years or so, many distributors have explored, and traveled, the eCommerce journey, traveling the path to bring new services to their customers and in the hopes of accelerated revenue. While the percent of sales coming from […]
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Technology
10 Ways to Thrive In 2023 (Even if There is a Recession)
The markets up, the markets down. You listen to economists and you hear about recession and will the Fed raise rates or hold. Large technology firms are laying people off by the thousands but electrical distributors and manufacturers cannot find […]
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Earlier this week IDEA announced its Volumetrics initiative along with founding members. With distributors investing into eCommerce (and some for the second and third time) and many in the supply chain pursuing “digital transformation, there becomes an ever-increasing need for […]
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Technology
Are You a Prospector?
When talking to sales and marketing people and you ask “Are you a prospector” people, somewhat naturally think “sales prospecting. From a business perspective, there are at least four types of prospectors. There are: Sales Prospectors. These are “hunter-oriented” salespeople […]
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Over the past several weeks I’ve spoken to a number of distributors and manufacturers who have commented that they have seen a decline in the number of units that they are selling compared to last year, especially for stock items. […]
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For years we’ve talked that eCommerce is more than trying to get people to buy via a website, especially when over 40% of total electrical purchases are via contractors with about 30-40% of this business being projects. And the industrial […]
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Our recent posting on digital transformation got me thinking about data. Quality, matching data is the foundation of a digital initiative as, after all, data is what gets transmitted. This is needed for ERP systems and websites. For most distributors, […]
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Retrolux, a leading digital retrofit company for smart and sustainable buildings and UtilityGenius, a North American-focused incentive tracking company, are joining forces to bring UtilityGenius’ best-in-class quick search utility rebate database into the Retrolux software platform where it will be available […]
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COVID accelerated many distributors’, and manufacturers’, interest in investing in technology. Coincidentally, just before COVID, NAED released it’s Building a Connected Business report and NEMRA released its Rep of the Future report (if you are a manufacturer or a rep […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
