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NAED 2022 National … A Success
David Gordon Posted On May 25, 2022

NAED

Last week the NAED National was held in Scottsdale for the first “face-to-face” conference in a few years and for those in the west, it was their first face-to-face in 3 years since Western was cancelled in January. The conference […]


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eBusiness  / eCommerce  / Industry News  / More Insights  / Technology
ETIM North America Adds 8 Members (WESCO + 7 Manufacturers)
David Gordon Posted On April 27, 2022

ETIM North America Data to Light

ETIM North America received the support of eight more leaders in the electrical industry and now has 36 companies to help lead the charge to improve product classification and attribution for the electrical industry and drive digital transformation for the […]


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Associations  / eBusiness  / eCommerce  / Industry News  / More Insights  / Technology
The Buzz That Was eBiz
David Gordon Posted On March 17, 2022

IDEA eBiz 2022 Conference

Last week IDEA held its eBiz conference which, with the support of NAED this year, was essentially billed as “the industry’s technology conference.” And while IDEA had record attendance with 207 registering, the challenge is that, according to one attendee […]


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Industry Outlook  / Research Reports  / Technology
DOE Publishes Solid-State Lighting R&D Opportunities
Linda Longo Posted On February 24, 2022

Solid-state

The U.S. Department of Energy (DOE) Building Technologies Office (BTO), within the Office of Energy Efficiency and Renewable Energy (EERE), has published the 2022 edition of its report, Solid-State Lighting R&D Opportunities. The report presents the critical opportunities that exist […]


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Customer Service  / eBusiness  / More Insights  / Productivity  / Reps  / Technology
Improving Rep Productivity – Push Information with APIs
David Gordon Posted On December 19, 2021

TradeTech Solutions Improving Productivty

As the speed of business accelerates and companies try to do more with less, the key is improving productivity. One of the issues we’re hearing more and more about is the need for manufacturer reps / lighting agents to be […]


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eBusiness  / eCommerce  / eMarketing  / More Insights  / Technology
3 Keys to Reaching Unreachable Customers Online
David Gordon Posted On November 30, 2021


A frequent issue we’re hearing from manufacturer reps and distributor salespeople is the challenge of connecting with specifiers and customers, especially industrial customers. While COVID drove many to work from home, it appears, at least for now, that a number […]


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Contractors  / eBusiness  / eCommerce  / eMarketing  / More Insights  / Productivity  / Sales Channel  / Technology
Integrating Text for an Omni-Service Experience
David Gordon Posted On November 21, 2021


Or I could have titled this “Replicating Your Customer’s Experience – Why Text Should Be Part of Your eCommerce Offering.” Earlier this year we conducted research on contractor decision drivers in working with distributors for a client. While admittedly it […]


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eBusiness  / eCommerce  / Technology
Ken’s Corner – Invest in Technology, Cautiously
Ken Cain Posted On November 7, 2021


My concern of the moment is technology and distributor websites. Technology is a huge challenge for our industry. I’ve heard it said that the electrical channel, especially distribution, is years behind the rest of the world. Maybe so, I’m not […]


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Channel Strategies  / Customer Segments  / Industry News  / Technology
Lutron & Kaleidescape Bet on Home Theater Growth
Linda Longo Posted On October 24, 2021


This partnership between a lighting and shade control company and a premium private cinema player provider elevates the home theater experience and indicates a rising trend. The popularity of designated home theaters has ebbed and flowed for decades as residential […]


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Branding  / eMarketing  / Marketing  / Technology
Improving Your LinkedIn Performance
David Gordon Posted On September 28, 2021


Over the past 18 months the electrical industry has learned the marketing reach of LinkedIn. Nowadays, manufacturers, distributors and manufacturer rep agencies regularly post product information on their LinkedIn profile, or its is shared on their company page, as individuals […]


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