My concern of the moment is technology and distributor websites. Technology is a huge challenge for our industry. I’ve heard it said that the electrical channel, especially distribution, is years behind the rest of the world. Maybe so, I’m not […]
My concern of the moment is technology and distributor websites. Technology is a huge challenge for our industry. I’ve heard it said that the electrical channel, especially distribution, is years behind the rest of the world. Maybe so, I’m not […]
This partnership between a lighting and shade control company and a premium private cinema player provider elevates the home theater experience and indicates a rising trend. The popularity of designated home theaters has ebbed and flowed for decades as residential […]
Over the past 18 months the electrical industry has learned the marketing reach of LinkedIn. Nowadays, manufacturers, distributors and manufacturer rep agencies regularly post product information on their LinkedIn profile, or its is shared on their company page, as individuals […]
Recently I was at a meeting of several manufacturer reps and a couple commented that they were recently in meetings with manufacturers who shared some business analytics. They commented “business analytics is a waste.” It was a very “direct” remark […]
Barely 18 months after launching, ETIM North America is delivering … both in membership growth and delivering product data classifications and features in “English (US)” into the ETIM Classification Model Tool. ETIM North America became an independent, non-profit, association in […]
Distribution around the world is facing the same challenges, especially as it relates to technology. Companies face issues about keeping their system “current”, managing the system (and the cost of managing it from a people and maintenance expense viewpoint) as […]
In only 16 months ETIM North America has gained traction in the electrical industry, helping set the industry on a path to organize product descriptors and attributes in accordance with international standards. ETIM North America’s role is to refine the […]
The first half of the year came to an end with a “bang”. While the channel was challenged throughout the first half with: COVID concerns evolving to an economic recovery Companies redefining their work environment … again … with the […]
Many talk about digitizing the channel and the emerging / present digitalization of the industry and then wonder why eCommerce as a percent of distributor sales is not higher. One major reason is for many distributors their key customer is […]
MaxLite, a leading global manufacturer of energy-efficient lighting solutions, and Retrolux, the fastest-growing lighting project development and implementation software platform, have announced a new partnership that will introduce the MaxLite product portfolio to ESCOs, electrical contractors, and other clients using the […]