Page 104 – Electrical Trends

Advocacy / Associations / More Insights / Productivity / Profitability / Reps / Sales Channel / Technology

POS Integral to Rep Commission Model

David Gordon Posted On January 10, 2020

Throughout the fall Channel Marketing Group surveyed NEMRA reps and also interviewed dozens of them on behalf of NEMRA for the upcoming Rep of the Future report, which will be unveiled at the upcoming NEMRA meeting. While the objective of […]

Growth Strategies / Industry Consolidation / Industry Outlook / Lighting / More Insights / Profitability / Reps / Sales Channel

Happy New Year!

David Gordon Posted On January 5, 2020

Happy New Year! As we start the beginning of the first week of the year, and with everyone back, we wanted to take a moment to share our thanks and solicit your input. Thank you First, thank you for your […]

Channel Strategies / Distributors / Growth Strategies / Industry Outlook / Lighting / Manufacturers / More Insights / Supplier / Products

Q4 Closes Wild Lighting Year

David Gordon Posted On January 2, 2020

The quarter is over and the year is done. And what a year it was in the lighting industry. It started with the threat of tariffs. Then IDEAL Industries purchased Cree Lighting, shocking the industry. Tariffs came in May and […]

More Insights / People in the News

Milbank upgrades regional roles to Directors of Sales

David Gordon Posted On January 2, 2020

Milbank Manufacturing, a leading manufacturer of electrical products, is restructuring their sales organization to support the company’s long-term growth strategy. The following strategic moves and promotions are to be effective January 2, 2020: Milbank will operate with three regions in […]

Distributors / Industry Consolidation / Manufacturers / More Insights

Electrical Dealtime at Christmastime

David Gordon Posted On December 26, 2019

The holidays are over and its time for every retailer to put their remaining inventory on sale. In the electrical industry it must be dealtime as “deals” were recently closed / are in discussions as a few acquisitions, or acquisition […]

Channel Strategies / Distributors / Growth Strategies / More Insights / Pricing / Productivity / Profitability

SPAs – Is the Cat Chasing its Tail?

David Gordon Posted On December 18, 2019

In a market where most experience margin stagnation or margin erosion, strategies that can help improve profitability, potentially capture sales and as enhance / ensure quality processes, should be embraced. One of these strategies, which we’ve highlighted this fall, is […]

Branding / Customer Segments / Growth Strategies / Marketing / More Insights / Sales Channel

Wants and Needs

David Gordon Posted On December 17, 2019

You’ve heard the story, “there is a difference between wants and needs.” For example, especially this time of year you hear one parent say to the other “the kids ‘want’ the latest and greatest electronic, but do they ‘need’ it?” […]

Industry Outlook / Lighting / More Insights

Pulse of Lighting

David Gordon Posted On December 9, 2019

2019 has been an interesting, and challenging, year for the lighting industry. And the fourth quarter hasn’t disappointed. The first half of the year was dominated with talk, and eventual implementation, of tariffs. While this may have helped mitigate the […]

More Insights / People in the News / Reps

Orbit Industries Adds ElectriSpecNY to Rep Network

David Gordon Posted On December 9, 2019

Orbit Industries announced a new sales partnership with ElectriSpecNY of Skaneateles, New York. ElectriSpecNY will represent Orbit’s line of electrical products throughout Upstate New York. Established in 2018, ElectriSpecNY associates will focus on educating electrical contractors about Orbit products, and […]

Distributors / Lighting / Manufacturers / More Insights / Profitability / Sales Channel

Lighting it Up, Chicago-style

David Gordon Posted On December 5, 2019

According to Edison Report, there is “war in Chicago. Force Partners, the Cooper Lighting Rep, Sues KSA Lighting and Acuity Lighting.” Wow! If you haven’t read the Mueller Report, chances are that you have not read the 27-page complaint filed […]