Page 104 – Electrical Trends

Channel Strategies / Distributors / Growth Strategies / Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Research Reports

2019 Q2 Pulse of Lighting Results … Challenged Market?

David Gordon Posted On July 1, 2019

We now have insight into the Q2 health of the lighting market based upon feedback from over 200 electrical distributors, manufacturers and reps through our Pulse of Lighting survey. And it appears that an apt description may be “an interesting […]

Channel Strategies / Contractors / Distributors / Growth Strategies / Manufacturers / Marketing / More Insights / Profitability / Sales Channel

Reducing Tax Implications of Incentive Travel Programs

David Gordon Posted On June 26, 2019

This week WESCO is taking 800+ people on an Alaskan cruise as part of their WESCO VIP incentive program. It looks like an exciting adventure (check out this pre-program video and follow them on their program Instagram page or on […]

Branding / Channel Strategies / Distributors / Growth Strategies / Manufacturers / Marketing / More Insights / Reps / Sales Channel

3M Changes. Striving for Control?

David Gordon Posted On June 23, 2019

3M’s recent decision to terminate most, if not all, of its remaining manufacturer reps may have represented the culmination of a decision to drive the business in a different direction where the company believes that its brand is strong enough […]

Associations / Distributors / eBusiness / eMarketing / Manufacturers / More Insights / Productivity / Profitability / Technology

THE Electrical Industry Technology Conference: IDEA’s eBiz

David Gordon Posted On June 23, 2019

Serious about utilizing technology in your business? Then you need to be at IDEA’s eBiz. Technology is becoming more and more a critical component of a distributor and manufacturer’s business. Not only is it the software and hardware, it is […]

Distributors / eBusiness / eMarketing / Growth Strategies / Industry News / Marketing / More Insights

eCommerce in the Channel

David Gordon Posted On June 21, 2019

During recent calls with distributors to get the pulse of the industry, one area we touched on is eCommerce and specifically the activity that they are seeing from their customers, the investments that they are making and how it is […]

Associations / Lighting / Lighting2 / More Insights / Supplier / Products

Getting More from Networked Lighting Controls

David Gordon Posted On June 18, 2019

This years LightFair featured controls, controls and even more controls. The benefit of these controls is realized when they are networked, however, adoption in this segment has been slow due to concerns relating to complexity, understanding, installation, cybersecurity, energy monitoring, […]

Industry News / Lighting / Lighting2 / More Insights

Q2 Pulse of Lighting Survey Now Open

David Gordon Posted On June 13, 2019

The lighting market continues to be an adventure, complete with lots of opportunities. Our Q2 Pulse of Lighting Survey will help capture these and we’ll share the results at the end of the month. During the second quarter we’ve had: […]

Associations / Manufacturers / More Insights / People in the News

Antenucci to Collaborate with Channel Marketing Group

David Gordon Posted On June 13, 2019

Steve Antenucci, recently retired vice president and general manager for Hubbell Wiring Systems and recipient of NAED’s 2019 Associate Service Award, will be participating in Channel Marketing Group’s Executive in Residence Program. Steve will be sharing his insights and expertise […]

Channel Strategies / Growth Strategies / Industry Consolidation / Manufacturers / More Insights / Supplier / Products

Atkore Expands Cope Tray Offering

David Gordon Posted On June 10, 2019

The recent acquisition of United Structural Products (USP) (known by its brand, US Tray) by Atkore helps Atkore expand its tray offering by bringing aluminum and 316 stainless steel welded tray to complement Cope’s steel, fiberglass and aluminum offering inclusive […]

Associations / Branding / Channel Strategies / Contractors / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry News / Marketing / More Insights / Profitability

Home Depot Orange Coming to Your Customer

David Gordon Posted On June 5, 2019

The color orange signifies joy, happiness and creativity, however, it is also representative of fire and, given that the color is between yellow and red on the color spectrum it is, from a business perspective, between caution (yellow) and “bad” […]