Page 140 – Electrical Trends

Channel Strategies / Customer Segments / eBusiness / eMarketing / Growth Strategies / Marketing Groups / More Insights / Technology

Is Amazon An Alternate Channel or Just Meeting Customer Needs?

David Gordon Posted On September 12, 2016

Yes, Amazon Business is a competitor to distributors. It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers desire to purchase through a different mode. Why are they […]

Channel Strategies / More Insights / Research Reports

Joint Business Planning Research Findings & Report

David Gordon Posted On September 8, 2016

On September 8th we shared the findings of our recent Joint Business Planning research conducted earlier this year. This report, and the accompanying recording, highlight the findings and share some recommendations. Key areas for improvement include: Advanced planning Understanding the […]

Customer Segments / Growth Strategies / Lighting / Lighting2 / Marketing / More Insights / Supplier / Products

Energy Efficiency & Evolution of Utility Rebates

David Gordon Posted On September 8, 2016

A continued growth area for distributors is energy efficiency. While new construction, almost by definition, will utilize “energy efficient” products, the renovation market is where there is continued growth potential. It requires companies to be aware of the benefits, their […]

Channel Strategies / Customer Segments / Distributors / Growth Strategies / Industry News / Manufacturers / More Insights

Welcome to 2017 Planning Season

David Gordon Posted On September 6, 2016

Labor Day marks the unofficial end of summer as well as the unofficial beginning of the 2017 planning season in the electrical industry. While we know a number of manufacturers and distributors who have started to embark on their planning […]

Customer Segments / Growth Strategies / Industrial Market / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / Sales Channel / Supplier / Products / Training

Industrial LED Lighting … An Opportunity?

David Gordon Posted On August 30, 2016

2016 has been a challenging year for many industrially-oriented electrical distributors. Between the decline and ripple effects of oil and gas markets, the strength of the dollar constricting the OEM market, the agricultural equipment market stagnating and economic growth being […]

Channel Strategies / Distributors / Growth Strategies / Industry News / Manufacturers / Marketing / More Insights / Reps / Research Reports

Survey Finds Joint Business Planning Partners “Dissatisfied”

David Gordon Posted On August 23, 2016

Following the completion of 2016 planning cycle, we heard a lot of frustration with the current Joint Business Planning (JBP) process. In response to this issue, Channel Marketing Group, in conjunction with Verde Associates, fielded a JBP survey to a […]

Customer Segments / Lighting / Lighting2 / Manufacturers / More Insights / Sales Channel

What’s Going on With Cree?

David Gordon Posted On August 21, 2016

Earlier this week Cree announced its 2016 fourth quarter fiscal year performance. The following are notes from their investor call but, the end result was essentially “what’s going on with Cree?” given that the stock essentially tanked thereafter. From their […]

Jobs / More Insights

Topaz Seeking a Western Region Sales Manager

David Gordon Posted On August 10, 2016

Topaz Lighting and Electric is seeking a Western Region Sales Manager. Reporting to the National Sales Manager, this position manages all selling activities of Topaz’s Lighting and Electrical products through electrical distributors while increasing sales, building brand awareness, and growing profitability. […]

Channel Strategies / Customer Segments / eBusiness / eMarketing / Growth Strategies / Industry Consolidation / More Insights / People in the News / Technology

What can be learned from Crescent Electric and Walmart?

David Gordon Posted On August 10, 2016

What do Crescent Electric and Walmart have in common? They both have recently made eCommerce acquisitions … and probably for the same reasons. And both, probably, have been frustrated with the pace of their eCommerce initiative. Consider this: Walmart just […]

Branding / eBusiness / eMarketing / Marketing / More Insights / Research Reports / Technology

CMG Partners With ElectricSmarts for Free Research

David Gordon Posted On August 7, 2016

For years we’ve recommended ElectricSmarts to distributors and manufacturers. For distributors they offer free, robust, content to enhance websites along with an eSales capability that enables contractors to selectively determine which distributors they want to electronically connect to … from […]