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Channel Strategies  / Growth Strategies  / Profitability
Manufacturer 2009 Sales & Profit Drivers
David Gordon Posted On April 24, 2009


Earlier this year we surveyed manufacturers about their 2009 sales and profit drivers. We had over 130 responses from more than 75 companies. Manufacturers said: Their highest priority is new product introductions, albeit other questions in the survey inducate that […]


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Growth Strategies  / Lighting  / Lighting2  / Profitability  / Supplier / Products
Distributors Persevere and LightFair Becoming LEDFair
David Gordon Posted On April 21, 2009


Recently we’ve reached out to a number of people around the industry and thought we’d share some of what we are hearing: From a regional at a national chain: “To say that we have had our share of problems is […]


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Growth Strategies  / Pricing  / Profitability
SPAs … A Key to Tomorrow’s Distributor Profitability, Essential Today
David Gordon Posted On April 12, 2009


Recognizing that SPAs are prevalent within the electrical industry and can be critical to the profitability of distributors, Allen Ray Associates and Channel Marketing Group recently launched an industry survey to better understand the state of the SPA market. Over […]


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Associations  / Channel Strategies  / Customer Segments  / Growth Strategies  / Marketing
The Times They Are A Changin’
David Gordon Posted On April 7, 2009


Much has occurred over the past couple of months and many manufacturers and distributors have cut to the bone in an effort to preserve profitability. These cuts have focused on people, programs (in the case of manufacturers) and products (in […]


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Channel Strategies  / Growth Strategies  / Marketing  / Productivity  / Profitability
Manufacturer Challenges with Distribution as “The” Model
David Gordon Posted On April 2, 2009


Recently we’ve spoken and met with some manufacturers about their methods of going to market, and specifically through distribution, and more specifically about how distribution may be constraining their growth.As you can suspect, the views are wide ranging.One company, which […]


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Customer Segments  / Growth Strategies  / Marketing  / Profitability  / Research Reports
Distributors Rank 2009 Sales & Profit Drivers
David Gordon Posted On March 27, 2009


As seen in today’s Electrical Marketing, and with expanded information and insights … David Gordon, president, Channel Marketing Group, Raleigh, N.C., and Allen Ray, president, Allen Ray Associates, Kennedale, Texas, recently conducted their annual ElectroIndustry survey. Almost 400 distributors, manufacturers […]


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Branding  / Customer Segments  / Growth Strategies  / Industry Consolidation  / Marketing
Southwire and Bussmann Commitment to Growth
David Gordon Posted On March 25, 2009


On November 9th we posted some thoughts entitled “Taking Advantage of a Downturn” where we quoted some research that proved that investing in sales and marketing during a downturn can enable a compaany to take share and grow their business. […]


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Advocacy  / People in the News  / Productivity  / Profitability
Employee Choice Down to 3
David Gordon Posted On March 19, 2009


A follow-up to last week’s posting on China’s Next Growth Strategy. According to yesterday’s Wall Street Journal entitled “Unionizing Fight Focuses on 3 States” , the Employee Free Choice Act may come down to three senators … Arlen Specter of […]


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Growth Strategies  / Pricing  / Profitability  / Sales Channel  / Supplier / Products
Is Price Ruling You?
David Gordon Posted On March 16, 2009


I was in the grocery store the other day picking up a few things and noticed that some of my wife’s selections were no longer being stocked. Instead, I noticed a significant increase in the visibility, and presumably SKUs, of […]


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Advocacy  / Associations  / Supplier / Products
China’s Next Growth Strategy … The Employee Free Choice Act
David Gordon Posted On March 10, 2009


On Monday, NAED forwarded members a message from the NAW regarding proposed legislation that could significantly impact manufacturers and distributors.Our “legislators” are getting ready to discuss the misnamed “Employee Free Choice Act”. According to the NAED email, “Under the proposed […]


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