As 2024 comes to a close, I wanted to thank you for your support, interest, input, and most importantly, friendship over the years. This year has been another busy year. Aside from our consulting work on behalf of manufacturers, manufacturer […]
In remembrance of Byron Brewer Sr. October 22, 1933 – December 19, 2024 In this season of joy, we’re passing along news that one of the individuals who was involved in founding NEMRA, Byron Brewer Sr., passed away on December […]
Recently there have been a number of personnel changes in the industry, on both the manufacturer and distributor side of the equation. Recently we wrote about a layoffs at some major distributors (and some of them are also still doing […]
One of Channel Marketing Group‘s endeavors is a lighting website / publication, US Lighting Trends. US Lighting Trends reaches 29,000 lighting designers, electrical contractors, distributors, showrooms, reps / lighting agents, and manufacturers throughout the US. We publish editorial content twice […]
Registration for the lighting event of 2025, LEDucation, is now open. If you recall, last year’s event attracted over 10,000 people. What was once a NYC-centric event, and then become a regional event, has morphed into a national (and somewhat […]
When you think of NEMA you think of electrical manufacturers … the ones that we see regularly at NAED or NEMRA meetings, The lines that almost all electrical distributors represent. But NEMA represents an array of manufacturers, and this was […]
Pat Daley was announced as the new President of Mayer, and a SVP of Rexel USA. Daley was the Vice President of Industrial Sales and Strategic Accounts for Schneider Electric, Mayer’s switchgear line. Daley replaces Mike Kidney who announced he […]
As the year, and quarter, comes to a close, it reminds me that it’s time for the Q4 Pulse of Lighting survey. The Q3 survey revealed, essentially, a flat market, based upon input from over 200 industry lighting professionals. Further, […]
Rebates are often seen as just another operational necessity, a transactional tool to grease the wheels of generating sales (for manufacturer, sometimes distributors) and improving distributor profitability. For some distributors they are a gatekeeper tool (some distributors manage well over […]
Over the past month or two as I’ve been talking with distributors the question comes up of “What are other distributors doing with AI?” For clients I share a list of possibilities, some are purpose-built applications from technology companies in […]
David Gordon
Channel Marketing Group
919-488-8635
