Page 6 – Electrical Trends

Advocacy / Associations / Distributors / Industry Outlook / Manufacturers / More Insights / Profitability / Purchasing

Tariffs 2.0 – Relearning the Process

David Gordon Posted On February 17, 2025

Upon arrival in Orlando to attend the NEMRA Annual Conference the news broke that the US would be implementing tariffs against Canada, China, and Mexico. As the day went on, the tariff talk changed and by the next day, tariffs […]

Marketing / More Insights / Reps

Power the Network … a CBM Production

David Gordon Posted On February 13, 2025

CBM - Power the Network Product - Channel Marketing Group David Gordon

Manufacturer representatives have been “upping” their game in the marketing area over the past few years. One of them that is doing something a little different is CBM. CBM (formerly known as Cleaves-Bessmer-Marietti) is an electrical manufacturer representative serving the […]

Associations / eCommerce / More Insights / Technology

Product Data Standards … A 2024 Update from ETIM

David Gordon Posted On February 11, 2025

With everything becoming more “digital” and analytics driving much, the role of product data has become more important to the electrical industry. And it is not just the historical issue of descriptions and assets. It is the underlying foundation of […]

Contractors / Customer Segments / Growth Strategies / Lighting / More Insights

Opportunities in the Single Family Residential Market

David Gordon Posted On February 9, 2025

While the residential market represents a relatively small segment of the overall electrical market, especially for electrical distributors, it is important for some. Further, when a “development” goes into an area there is a spurt of commercial construction activity. The […]

eBusiness / eCommerce / Growth Strategies / More Insights / Productivity / Research Reports / Technology

Commerce Made Easy via Digital. Supports Demand Generation

David Gordon Posted On January 30, 2025

Easy to Do Business With Digital Demand Generation

For years I’ve talked to clients and communicated on ElectricalTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s not a branch (some used the term eBranch and tried […]

Branding / More Insights / Reps

JD Martin Re-Brands. Communicates a Message

David Gordon Posted On January 29, 2025

What’s in a logo? For some it’s just a graphic. For others it’s a nod to history. For others it can help send a message about tomorrow and strategy. For those who are thinking long-term, it is the latter. While […]

People in the News

Biben Builds Team

David Gordon Posted On January 29, 2025

Biben Sales, a leading manufacturer representative in the Mid-Atlantic region, serving Pennsylvania, Maryland, Delaware, southern New Jersey, DC and northern Virgina, announced the recent hiring of Jenn Mercer to strengthen its “southern” team. According to an announcement by Bill Solomon, […]

Associations / Manufacturers / Reps

NEMRA ’25 Sharing the Future

David Gordon Posted On January 28, 2025

Attending NEMRA ’25? This year’s theme, “It Starts With Us” is emblematic of the role that manufacturers and manufacturer representatives play in the channel. Without manufacturers there are no products to sell. Without manufacturer representatives (and lighting agents), many manufacturers […]

Lighting / Manufacturers / More Insights

Signify. The Past Few Months. The Future?

David Gordon Posted On January 28, 2025

Change is at the doorstep of Signify, the parent company of Genlyte Solutions and Cooper Lighting, two of the electrical industry’s largest lighting manufacturers. In fact, we’ve considered them part of the “Big 4” in lighting (Acuity, Cooper Lighting, Philips […]

Associations / People in the News

NEMRA Members Step Up for Leadership, Share Insights

David Gordon Posted On January 21, 2025

NEMRA has a history of reaching out to diverse members to solicit input to drive the association. Many, over the years, have served in leadership roles and many more have the opportunity throughout the year to have their voice heard […]