For the annual conference and exhibition at the Javits Center in New York City this month, LightFair is enhancing its exhibit hall experience with 45+ events, including networking opportunities, categorized lighting pavilions, educational pavilion tours, and giveaways on each day […]
The Q2 Pulse of Lighting results highlighted that electrical distribution channel lighting sales were lagging overall industry performance. The recent Q3 results further emphasis that this product category continues to lag performance, essentially flat with Q2. The question then becomes, […]
ElectricalTrends, a service of Channel Marketing Group, is expanding its coverage of the lighting space. Linda Longo, the editor of Enlightenment magazine, will be contributing to lighting content and observations on a regular basis to ElectricalTrends readers. Lighting can represent […]
There’s been “scuttle butt” conversation in the industry over the past few weeks regarding some manufacturers cutting rep commissions. Their premise is that they need to do this due to their price increases. While some of the conversations are what […]
Edith Clarke earned her master’s degree in Electrical Engineering from Massachusetts Institute of Technology (MIT) in 1919, but she was unable to find work in that field until 1923, when she became the first woman employed as an electrical engineer […]
Instinctively everyone knows why companies have websites – to generate sales by sharing information. Given this, it then begs the question of why more electrical distributors do not have websites that have product content on them and why are not […]
Topaz Lighting is pleased to introduce three new power and CCT selectable models of our best-selling Traditional Wall Packs. Designed to be an easy replacement for existing legacy HID fixtures, these customizable wall packs can take the place of up […]
September 29, 2021 The LightFair Design Pavilion will return for this year’s event featuring decorative lighting exhibits and a new design theater – dubbed as the “Designery” – showcasing daily Design Synergist presentations hosted by industry-leading lighting designers, architects, specifiers, […]
Over the past 18 months the electrical industry has learned the marketing reach of LinkedIn. Nowadays, manufacturers, distributors and manufacturer rep agencies regularly post product information on their LinkedIn profile, or its is shared on their company page, as individuals […]
California-based Helix Electric has selected the city of Goodyear – less than 20 miles from Phoenix – as the site of its new 112,000-sq.-ft. facility for manufacturing and fabricating components for the electrical construction market. According to the Arizona Commerce […]
David Gordon
Channel Marketing Group
919-488-8635
