Chalfant Manufacturing Company announced that Quality Electrical Lines as its new Oklahoma representative. Quality Electrical Lines, a veteran-owned business, is a growing company with experience in the electrical, telecommunications, and automation industries. They have established themselves as the go-to for […]
As we transition from the pandemic many wonder about “the future of sales”, meaning, “what will the sales process (sales model) look like in the future” and, essentially, “what is the role of / for outside salespeople?” In reality, this […]
Understanding growth potential within a market requires marketplace insights that help identify the size of the market as well as specific product category potential. These data points help support strategy development, resource allocation and identify if there is enough growth […]
As NEMRA hired a new director of Digital Transformation, it led me to think of how digital is changing rep selling. Transformation can impact operations, but it also affects sales processes. Using my own experiences. and that of others I […]
Chalfant Manufacturing Company, a leading independent cable management company, is pleased to announce Power Corporation as its new representative for Louisiana, Western Tennessee, Arkansas, and Mississippi. Power Corporation has 40 years of experience as an electrical manufacturer’s representative focusing on […]
Electra Products, a leading manufacturer representative covering the state of Indiana, announced that they are now representing Phillips Lighting’s lamps and ballasts. According to a press release from Joel Van Tresse, president of Electra Products … “We are excited to […]
As usual, the lighting market is active, so it must be time for our Q2 Pulse of Lighting update. Active? Consider: Acuity made two acquisitions this quarter that provide it greater technology resources – the Digital Signage business from ams […]
My objective is to develop an ongoing series of marketing articles consisting of two parts, the first focusing on questions I have been asked and the second on concerns I have. I have lots of both, so it is impossible […]
Brian Ragan, former Vice President Channel Strategy and Business Development for Schneider Electric, has joined NEMRA as its Director of Digital Transformation. According to a press release from NEMRA, ” – The National Electrical Manufacturers Representatives Association (NEMRA) is pleased […]
Van Meter, which acquired Werner Electric (MN), earlier in the year is moving quickly to assimilate the company and to operate as one company. There have been a number of management and marketing (and perhaps other departments) personnel changes at […]
David Gordon
Channel Marketing Group
919-488-8635
