Page 93 – Electrical Trends

Make sure you don’t waste a good pandemic

David Gordon Posted On June 2, 2020

In the midst of every crises lies great opportunity (like a pandemic)

No, we’re not being flippant. The pandemic has been disruptive to all, destructive for many (especially those who contracted COVID as well as in business consequences for many) and tragic for those who lost loved ones. And, for all, it […]

Logistics / More Insights / Productivity / Profitability / Purchasing

Warehouse and Purchasing Considerations as Distributors Comeback

David Gordon Posted On May 28, 2020

As business begins to improve and distributors reopen counters and bring back some staff, questions arise regard purchasing, staffing, warehouse management and “operations” in general. While business for many is operating at a reduced level, the acceleration of business can […]

Channel Strategies / Distributors / Industry Consolidation / Industry Outlook / Marketing Groups / More Insights

The Changing Distribution Landscape – 2030 2040 2050

David Gordon Posted On May 27, 2020

Changing Distribution Landscape 2030 2040 2050

With the benefit of retrospect, we can presume that the number of electrical distribution start-ups will mimic those in the past ten years … in other words, very few and those that have had success, defined as significant growth, are […]

Branding / Distributors / eCommerce / eMarketing / Growth Strategies / Industry Outlook / More Insights / Sales Channel / Technology

What Walmart Can Teach Distributors About eCommerce

David Gordon Posted On May 20, 2020

Walmart eCommerce Lessons for Distributors

A few years ago Walmart was “challenged” in eCommerce. The world’s largest retailer was being challenged by Amazon, although the two were in different segments of the market. Walmart dominated the “physical” market, Amazon the online market, however, the eCommerce […]

Growth Strategies / Industry Consolidation / More Insights

Resilience is Key to Maximizing Selling Price

David Gordon Posted On May 15, 2020

Resilience Key to Maximizing Selling Price

While many think that there will be a number of distributors, and maybe some manufacturers, that close due to COVID-19, perhaps the bigger impact will be on distributors who survive now, hoping for brighter days, but who only survive, struggle […]

Associations / Customer Segments / Distributors / Industry Outlook / Manufacturers / More Insights / Reps / Research Reports / Sales Channel

Signs of Sales Stabilizing?

David Gordon Posted On May 12, 2020

Channel Marketing Group and DISC CORP released the results of our third COVID-19 Electrical Market Sentiment Report. With feedback from almost 500 electrical distributors, manufacturers and manufacturer representatives, it appears that the electrical market, nationally, shows signs of stabilizing. Being […]

Channel Strategies / Customer Segments / Growth Strategies / Industry Outlook / Manufacturers / Marketing / More Insights / Pricing

Moving from Survivability to Thriveability

David Gordon Posted On May 8, 2020

In talking with distributors and manufacturers it is clear that many are actively in the planning and pivoting mode, moving from survivability to thriveability. They’ve stabilized their business financially, emotionally (from a staff viewpoint) and operationally. Now they are looking […]

Distributors / Industrial Market / Industry Outlook / Manufacturers / More Insights / Reps

3rd COVID-19 Electrical Distribution Market Sentiment Survey

David Gordon Posted On May 3, 2020

COVID-19 3rd Electrical Market Sentiment Survey

As we approach 60 days since the COVID-19 national emergency was declared, electrical distributors and manufacturers have had varied experiences. Some states closed construction, roiling the electrical industry in these markets. Others have not and distributors report “business as usual” […]

Advocacy / Branding / Contractors / Distributors / eMarketing / Growth Strategies / Marketing / More Insights

Giving Back – Feels Good, Helps Community, Drives Sales

David Gordon Posted On May 1, 2020

Giving Back - Electrical Contractor Rewards

Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach. Empathy, information and education. During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]

Distributors / Growth Strategies / More Insights / People in the News

Werner Electric Heads North to Home of Hockey Champions

David Gordon Posted On April 28, 2020

Werner Electric, a leading, Minnesota-based, independent electrical distributor is heading to the home of the 2019 college hockey champions … Duluth, MN. According to their press release: “We can’t think of a better way to celebrate our 100th anniversary than […]