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People in the News
Remembering Joe Gross
David Gordon Posted On June 29, 2020

Joe Gross - Gross Electric

Joe Gross, Vice President of Gross Electric, Toledo, OH, passed away last month. Gross is the Toledo area’s oldest electrical distributor / lighting showroom and has been in business for 110 years. According to the obituary published in the Toledo […]


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Distributors  / eCommerce  / eMarketing  / More Insights  / People in the News  / Technology
eCommerce Provider Kyklo Opens US HQ in Buffalo
David Gordon Posted On June 29, 2020

Kyklo eCommere

Kyklo, a “plug and play” eCommerce platform for electrical and automation distributors, announced that its US headquarters will now be in Buffalo. The company, which serves approximately thirty small to mid-sized electrical / automation distributors recently shared, via a press […]


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Associations  / Growth Strategies  / Marketing  / More Insights
Reallocate Conference Funds to Support Growth
David Gordon Posted On June 25, 2020

Reallocate Conference Funds

This year many companies should be able to find some “extra” dollars around to reallocate. The question is whether they reallocate them to investments to drive business, funding for incremental COVID-19 related expenses that they would do “beyond” what was […]


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Distributors  / More Insights  / People in the News
Hermann Joins Werner Electric; Promises Dog
David Gordon Posted On June 25, 2020

Mike Hermann - Werner Electric

Minnesota’s Werner Electric traveled to rival state Wisconsin to recruit its next VP Sales and Marketing. According to its press release, Mike Hermann, formerly of Rockwell, is joining the company as VP Sales and Marketing. In this year of celebration, […]


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Marketing  / More Insights  / People in the News
Sonepar Promotions
David Gordon Posted On June 25, 2020

Sonepar USA

This week Sonepar USA, the electrical industry’s second largest distributor, announced a number of business development promotions: Scott Schuenke, VP of strategic marketing for Sonepar USA, has been named VP of strategic development for Sonepar North America. Schuenke will be […]


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Channel Strategies  / Distributors  / eCommerce  / Growth Strategies  / Industry Outlook  / More Insights  / Technology
Evaluating eCommerce Companies, Forrester-style
David Gordon Posted On June 23, 2020

B2B eCommerce

COVID has heightened the benefit or, and interest in, eCommerce for electrical distributors. Our second and third COVID-19 Electrical Market Sentiment Reports have shown that those with an eCommerce offering have seen online sales increases. Further, from conversations with distributors, […]


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Lighting  / More Insights
Q2 Pulse of Lighting Survey
David Gordon Posted On June 18, 2020

Q3 2020 Pulse of Lighting Report

Lighting represents 20-25% of industry sales and can represent more for a construction-oriented distributors. And it represents a higher percentage of project business. With the market down as severely as it was in April, even though it has stabilized, and […]


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More Insights  / Sales Channel  / Training
Are You “Zoomed” Out?
David Gordon Posted On June 18, 2020

Are you Zoomed Out

Zoom is now the generic term for webinars.  The Kleenex of webinars. Teams may rival based upon usage, but from a lexicon viewpoint it is now Zoom, perhaps because of the media and stock market mentions? Whether you use Zoom, […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Outlook  / Manufacturers  / More Insights  / Research Reports
Electrical Industry Moving Ahead According to Survey
David Gordon Posted On June 16, 2020

Moving Ahead from COVID

The results of our fourth COVID-19 Market Sentiment study (click to purchase report) are in and the electrical distribution industry is back to work, and sales are improving and the electrical industry is moving ahead. Based upon feedback from over […]


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Channel Strategies  / Manufacturers  / More Insights  / Reps  / Sales Channel
Selling is a Contact Sport
David Gordon Posted On June 11, 2020


Over the past month, according to our current survey, which closes today, sales for many distributors have stabilized or improved.  This which makes sense given construction is open in all states and states have opened their economies to varying degrees.  […]


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