POS, defined as “place of sale” rather than “point of sale” to protect distributor customer privacy should be important to every distributor that operates a CDC or an RDC because it may cost you money … if the manufacturer does […]
POS, defined as “place of sale” rather than “point of sale” to protect distributor customer privacy should be important to every distributor that operates a CDC or an RDC because it may cost you money … if the manufacturer does […]
Last week NEMRA held one of its most successful conferences as about 2100 independent manufacturer reps and manufacturers gathered in Orlando for the 2026 NEMRA Conference. In addition to 1000s of one-on-one meetings and countless individual networking opportunities, there were […]
Super Bowl Sunday begins the super bowl of industry conferences. NEMRA holds its Annual Conference next week with over 2000 people expected in Orlando. This is the industry’s largest single collection of individuals from the channel under one roof. Did […]
Data is the lifeblood of every business. You need to know “the numbers” to track sales, manage inventory, pay bills. On a personal side, it is what drives commissions and payroll. But an underpinning of this information that is rarely […]
NEMRA has always been a very member-responsive association and actively involves both its independent manufacturer representative members and its manufacturers in committees and its board to not only gather input, but to assist in key leadership decisions. With its annual […]
The new year brings the opportunity to communicate change and new initiatives. Once company doing this is Electrical Sales Associates, a leading manufacturer representative based in Nashville, TN. Three Announcements from ESA According to their press release, ESA had three […]
In a sign of the importance of lighting controls as a growth segment of the lighting industry, ArchLIGHT Summit, the Dallas Market Center’s lighting show which it held in September, announced Webster Marsh to Lead ArchLIGHT Education & Programming According […]
Can you go through a day without hearing the word “datacenter” or “new industrial opportunity / facility?” And then, shortly thereafter you hear about future power needs. A few years ago, we heard how EV’s were going to drive electrification […]
Over the past year AD has grown significantly with the merger with IMARK and its recently announced merger with The Commonwealth Group. In addition, sales from its independent members continues to soar. According to a recent AD press release, through […]
Recently we supported NEMRA on a project to estimate the total distribution sales sold via the assistance of NEMRA independent manufacturer representatives. The percentage exceeded 50% of industry revenues (and if you want to know more, contact Jim Johnson.) Yes, […]


David Gordon
Channel Marketing Group
919-488-8635