How do you motivate contractors to place orders via your website? Make eCommerce easy for them. Just like Amazon found the secret weapon to increase B2C eCommerce sales by closing the last mile so that, as consumers, we knew we […]
How do you motivate contractors to place orders via your website? Make eCommerce easy for them. Just like Amazon found the secret weapon to increase B2C eCommerce sales by closing the last mile so that, as consumers, we knew we […]
Q2 started with some personnel announcements and an acquisition announcement so we wrapped up Q1 with an overview of People, Products, and Companies. People McNaughton-McKay In a move that surprised many, McNaughton-McKay announced that Steve Guidry is now the new […]
When lighting companies show up at AHR to exhibit and talk about lighting controls, as well as hold educational sessions / press briefings, you know the lighting market is changing. This is what Acuity / QSC and Delta Intelligent Building […]
For those who know Spencer Bolgard, who most recently was President & CEO of MaxLite and previously was notably known for his tenure at AD and Cooper Industries, he was recently named the CEO of Charge Enterprises. Charge Enterprises is […]
While the residential market represents a relatively small segment of the overall electrical market, especially for electrical distributors, it is important for some. Further, when a “development” goes into an area there is a spurt of commercial construction activity. The […]
Recently I attended the Electrical Association of Philadelphia’s Electric Expo, which is held every two years. This year’s show attracted over 2200 people to view over 200 manufacturer booths. This year, unlike Electric Expo 2022, there were also a number […]
The electrical industry has seen much consolidation over the past 4 years. We’ve reported on manufacturer, distributor, and manufacturer representative / agent consolidation. While we have not reported on contractor acquisitions, there has been a trend in service-oriented trades, at […]
Lately I’ve had conversations with a number of reps, distributors, and manufacturers that involve “technology” but not in the conventional sense of the tools / software but more as it relates to functionality / capability for the future, does their […]
In 2022 I attended the Electrical Association of Philadelphia’s 2022 Expo. It was, in a word, “packed”. About 2200 attendees from the greater Philly area. And with NECA on the West Coast this year, this will be the best opportunity […]
The switchgear supply chain issues are well documented and well known … and the continue to plague the industry, delaying distributor sales and hindering the performance of other manufacturers whose products cannot be installed until switchgear is performed. Prior to […]
David Gordon
Channel Marketing Group
919-488-8635