How do you motivate contractors to place orders via your website? Make eCommerce easy for them. Just like Amazon found the secret weapon to increase B2C eCommerce sales by closing the last mile so that, as consumers, we knew we […]
The chart says it all. 80% of the customers who transact with you throughout the year are unassigned accounts. In a market where demand is softening from your core customers, could there be opportunities with others … and “others” also […]
While personal relationships are a differentiator for electrical distributors with most customers have a defined list of distributors they buy from, another tool that some distributors use to capture their “unfair share” of a customer’s wallet, are loyalty and incentive […]
It appears the initial tariff volleys have ended and we’re in for trench warfare for the next 60-90 days while deals get negotiated. The Eastern front will remain volatile given neither party will whisper “uncle” given that China is launching […]
With the NAED National coming up next month, McNaughton McKay will have much to discuss about its future. The company, which hired a new EVP Sales and Marketing, which has 62 branches and almost 2000 employee owners (it’s an ESOP), […]
Channel Marketing Group is pleased to partner with NAW and MDM on the upcoming MDM Shift conference, scheduled for May 13-15, 2025. I’ve known Tom Gale and MDM since I was at IMARK. MDM has been the preeminent publication sharing […]
When lighting companies show up at AHR to exhibit and talk about lighting controls, as well as hold educational sessions / press briefings, you know the lighting market is changing. This is what Acuity / QSC and Delta Intelligent Building […]
nVent announced the first major acquisition of the year when it agreed to acquire the switchgear, busway, and enclosure businesses from Avail Infrastructure Group. These three businesses generated about $375 million in revenue in 2024, with the business being acquired […]
“Workforce development” is the new euphemism that many are using to describe the need for employee recruitment, development, and retention. It’s all about how to attract and keep talent. The why is that, as much as technology companies would like […]
Over the past few years Schaedler Yesco has undergone significant growth. This ESOP company, which celebrated its 100th anniversary last year, has undergone much growth, and with it the resulting change, over the past few years. It has: Opened new, […]
David Gordon
Channel Marketing Group
919-488-8635
