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Featured  / Manufacturers  / Reps  / Sales Channel
Electra Sales Enters the Switchgear Space
David Gordon Posted On June 16, 2026

Electra Sales High Power Products - ElectricalTrends

Recognizing the challenges that many contractors are facing due to switchgear supply chain challenges, and that the switchgear market is changing, Electra Sales, a five location, multi-state independent electrical manufacturer rep, that is an ESOP, brought on a switchgear line […]


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Advocacy  / Featured
NAED, Helping Distributors Fill Their Workforce Pipeline
David Gordon Posted On June 16, 2026

Careers With Power - ElectricalTrends

At last month’s NAED National, the association two major initiatives – ProjectNexus (aka Where’s My Stuff) and Careers with Power. I shared NAED’s press release and some questions that distributors and manufacturers shared with me a couple of weeks ago […]


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Lighting  / Spotlight
What’s Up in Q2 in Lighting and Q2 Pulse of Lighting Now Open
David Gordon Posted On June 11, 2026

Q2 Pulse of Lighting Survey

In the lighting world, Q2 started with LEDucation in mid-April and, while the business seems to be steady, for most it appears to be “unremarkable.” And we’re launching the 2026 Q2 Pulse of Lighting survey to verify. What does “unremarkable” […]


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Featured  / Industrial Market
Panduit … Driven by Innovation
David Gordon Posted On June 10, 2026

Panduit - Innovation is in the DNA - ElectricalTrends

Progressive, growth-oriented manufacturers tell their key distributors, and their salesforce / reps that they believe in “innovation.” Some set new product introduction (NPI) goals. Some mention this to their investors / analysts as a way to explain value proposition, performance, […]


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Featured  / Growth Strategies  / Industry Consolidation
What’s Next for Atkore?
David Gordon Posted On June 7, 2026

Whats Next for Atkore

While Atkore is a valued supplier to many distributors, and extremely important to many manufacturer reps, even with their “multi-rep / territory” strategy, many have wondered about the company’s longer-term future. Atkore “Cleaning Up”? Over the past few years, the […]


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Associations  / Reps
8 Questions with New England’s Newest Rep Firm, New England Solutions Group
David Gordon Posted On June 7, 2026

New England Solutions Group

Earlier this year, New England Solutions Group (NESG), a new New England rep firm and lighting agency, launched under the leadership of industry veterans with deep distribution and market expertise. Following the firm’s press release, I spoke with co-founder Mike […]


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Advocacy  / Manufacturers
Schneider- Turning Green Claims into Proof … and Revenue for Distributors
David Gordon Posted On June 7, 2026

Schneider Electric ECOLOGO - Electricaltrends

ESG … sustainability. Many publicly-held companies believe in it and promote it. Some issue lengthy reports about their ESG initiatives. Rather than “just publish,” I frequently ask “what is the benefit of this to end-customers? to distributors?” And surprisingly, 99% […]


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More Insights  / Pricing  / Profitability
Who Owns Margin Performance?
David Gordon Posted On June 2, 2026

Who Owns Margin

While national chains are reporting strong growth as they benefit from data centers and all in the industry seeing topline performance grow due to wire pricing, the challenge is that operating costs continue to rise for electrical distributors. So, the […]


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Associations  / Customer Service  / eBusiness  / More Insights  / Technology
NAED Announces ProjectNexus to Address “Where’s My Stuff?”
David Gordon Posted On June 1, 2026

IDEA ProjectNexus Video

A couple of weeks ago NAED held its 2026 National meeting in Orlando. Unfortunately, I wasn’t able to attend this year as I committed to speak at the Electric League of Western PA on the topic of Improving Project Profitability […]


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Associations  / Distributors  / Featured  / Reps  / Sales Channel
Is the relationship between reps and distributors essential?
Gene Biben Posted On June 1, 2026

Benefits of Rep

Is the relationship between reps and distributors becoming more essential to our industry? I was interviewing an executive of a national electrical distributor recently, and he related to me his company now found partnering with a manufacturer’s representative more significant […]


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