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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Branding  / Customer Service  / Marketing  / More Insights
What do your customers value the most from you?
David Gordon Posted On December 16, 2018


Lately I’ve been thinking about “value”.  Not necessarily from a financial / pricing / cost viewpoint but from a “what does your customer value THE MOST from you?” You may ask why I’m thinking about this? It relates to customer […]


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Advocacy  / Awards  / More Insights  / People in the News  / Reps
Biben Promotes Two, Becomes PECO Trade Ally
David Gordon Posted On December 16, 2018


Biben Sales, a leading manufacturer rep serving southern NJ, eastern PA, Delaware, Maryland and the District of Columbia, announced the promotion of: Tracy Niedrowski as its Manager of Lighting/Energy where her responsibilities are to work with distribution further developing its […]


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Awards  / Channel Strategies  / Customer Segments  / Distributors  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Pricing  / Profitability  / Sales Channel  / Supplier / Products
Selling Direct … A Growing Lighting Trend
David Gordon Posted On December 6, 2018


Our Q4 Pulse of Lighting survey is currently open and while perusing some of the feedback regarding market trends, one of the dynamics that was repeatedly mentioned was lighting manufacturers selling direct. In fact it was mentioned that it is […]


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More Insights  / People in the News
Houston Industry Icon Joins Lonestar BOD
David Gordon Posted On December 6, 2018


Lonestar Electric Supply recently welcomed Joe Jones to its Board of Directors. Mr. Jones stated, “Lonestar Electric is a good company filled with good people. They’re an independent distributor, which I like, because I was one as well. They’ve been very successful. I […]


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Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports
Q4 Lighting Happenings and Pulse of Lighting Survey
David Gordon Posted On December 5, 2018

Q3 2020 Pulse of Lighting Report

As we come to the end of the year, the lighting market, from an activity standpoint, continues to remain strong in most markets.  Perhaps due to concern about future tariff-driven price increases, perhaps from benefits due to tax inducements, perhaps […]


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Industry News  / More Insights  / Research Reports  / Technology
2019 According to Dodge…Takeaways from the Dodge Construction Outlook
David Gordon Posted On November 30, 2018


Over the past few months there have been a number of economists and analysts who have shared their projections for 2019 regarding the overall economy. Inevitably, with the topics of tariffs, increased interest rates and no artificial fiscal stimulus (i.e […]


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Associations  / Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
The Start of the NAED Meeting Season – Observations from Marco and the NAED Eastern
David Gordon Posted On November 27, 2018


Earlier this month NAED started its meeting season with the NAED Eastern, which was held in Marco Island.  Meeting attendance appeared to be somewhat “challenged” as the AD and IMARK annual meetings directly preceded the NAED meeting and Rockwell’s  Automation […]


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Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Renewables  / Supplier / Products  / Technology
The Intelligent Building – A reality or just an IoT dream?
David Gordon Posted On November 19, 2018


The last couple of years have seen a plethora of lighting innovations in a quest to “control” the ceiling and eventually a building, a network of buildings and then cities.  This is the vision of smart cities … interconnected devices […]


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Jobs  / Manufacturers  / More Insights
Switchgear Quotations Specialists Needed
David Gordon Posted On November 19, 2018


Egret Consulting, an electrical industry recruitment leader, is searching for a switchgear quotations specialists for a client located in Iowa. The client is one of the largest independent electrical distributors in the country with locations throughout the US. Their business […]


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Contractors  / Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry News  / More Insights  / Profitability  / Sales Channel
2018 Q3 Electrical Chain Performance – Graybar, Rexel and WESCO
David Gordon Posted On November 4, 2018

Market Update

Continuing our 2018 Q3 earnings report coverage, last week we covered a number of industrial distributors to get a sense of the industrial market as well as highlight competitors to electrical distributors and potential electrical sales leakage sources.  Now let’s […]


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    Channel Marketing Group
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