Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry News  / More Insights
WESCO Shares 2018 Outlook
David Gordon Posted On December 19, 2017

WESCO earnings

Last week WESCO shared it’s 2018 outlook with analysts.  While many in the industry have been projecting 2018 overall industry growth in the 3-6% range (depending upon whom you talk), much of these projections excluded any potential benefits from the […]


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Jobs  / More Insights
Southeast Regional Sales Manager – Shat-R-Shield – FILLED
David Gordon Posted On December 19, 2017


Shat-R-Shield, the market leader in safety coated lamps and LED lighting is hiring a Southeast Regional Sales Manager.  The role covers VA, NC, SC, W. TN, GA and FL. The primary purpose of this position is to manage all sales activity […]


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Jobs  / More Insights
Product Manager – Shat-r-Shield – FILLED
David Gordon Posted On December 19, 2017


Shat-R-Shield, the market leader in safety coated lamps and LED lighting is hiring a product manager. Reporting directly to the Vice President of Sales & Marketing, the Product Manager is responsible for developing and managing Shat-R-Shield product strategy for existing […]


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Customer Segments  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing  / More Insights  / Sales Channel  / Supplier / Products
Lighting Changes at Key Manufacturers … And 2018 Outlook
David Gordon Posted On December 17, 2017


As the year comes to an end this month has brought changes to a number of key manufacturers which may stem from a common factor.  Additionally, 2018 product and lighting sales performance outlooks are being shared that we thought may […]


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More Insights  / Sales Channel  / Training
Interviewing Strategy to Deliver The Right Candidate
David Gordon Posted On December 12, 2017


In our meetings with distributors and manufacturers, all comment on their need for qualified talent to support growth, to replace open positions or, in some cases, a need to upgrade their current talent.  The challenge is “how to find the […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Pricing
Changes in the Wire / Cable World, Prysmian Wins General Cable
David Gordon Posted On December 10, 2017


Recent news of Prysmian winning the General Cable sweepstakes brings a close to the auction of the business that was started this summer as both have benefited from higher copper prices … and hopefully that helped General Cable optimize its […]


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Branding  / Customer Segments  / Growth Strategies  / Manufacturers  / Marketing  / More Insights  / Profitability
What’s the Value of a Manufacturer’s Brand?
David Gordon Posted On December 6, 2017


Over the past few months as we’ve sat in strategy development meetings with distributors, reviewed distributor purchasing information and talked to manufacturer reps and contractors we’ve seen a purchasing trend that is roiling the industry. The trend, which mirrors what […]


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Customer Segments  / Industrial Market  / Industry News  / More Insights  / Research Reports
Info to Help Your 2018 Planning
David Gordon Posted On December 6, 2017


Occasionally we come across information that can assist your planning. Below is info regarding the MidAtlantic industrial market, the residential market and how to improve warehouse operations. Industrial Planning Information The Mid-Atlantic market region, which includes Maryland, North Carolina, South […]


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Associations  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing Groups  / More Insights  / Productivity  / Technology
2018 NAED Eastern Recap & Observations
David Gordon Posted On November 28, 2017


Just before Thanksgiving we attended the NAED Eastern Region conference which was held at the Marriott Tampa Waterside (which is a good hotel for this meeting).  The Eastern kicked-off the 2018 NAED Regional Conference schedule.  The meeting had a reported […]


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Industry News  / More Insights
Thinking About 2018 GDP
David Gordon Posted On November 20, 2017


An interesting report was released by Goldman Sachs this week titled “As Good as It Gets.”  The article shares Goldman’s 2018 GDP outlook, globally as well as for the US. Given that many are finalizing their 2018 forecasts, thought is […]


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