Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Distributors  / eMarketing  / Growth Strategies  / Industrial Market  / Industry News  / Manufacturers  / Marketing  / More Insights  / Technology
Grainger Turning a Corner?
David Gordon Posted On October 19, 2017


Continuing our Q3 earnings observations, next up is Grainger which is a traditionally a good barometer for the industrial MRO space and lately has been a case study in value proposition, price and fear of Amazon Business. From the earnings […]


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Channel Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights
Cree at a Directional Crossroads?
David Gordon Posted On October 19, 2017

Market Update

We’re into earnings season again and time to selectively review transcripts from companies.  First up is Cree where we’ll focus on the feedback they provided regarding their lighting business. As many know, Cree recently hired a new CEO who has […]


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Advocacy  / More Insights
Focusing on People in Need with Disaster Relief
David Gordon Posted On October 19, 2017


At last month’s AD meeting (our observations here) Bill Weisberg announced the launch of the AD Disaster Relief Foundation.  While the timing was serendipitous given the recent tragedies in Houston, Florida, the Virgin Islands, the Caribbean, Puerto Rico, Mexico and […]


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Channel Strategies  / More Insights  / Reps  / Sales Channel
Reps … Mega vs Medium / Smaller?
David Gordon Posted On October 11, 2017


For the September issue of Electrical Wholesaling magazine I wrote an article for their Speaking Out section titled Mega Agencies vs Smaller Reps.  In an industry where it has commonly been stated that 80% of manufacturers who represent 60% of […]


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More Insights  / Research Reports
Distributor Perspective of State of eCommerce Research Report
David Gordon Posted On October 9, 2017


Recently Channel Marketing Group surveyed distributors in the construction and industrial trades regarding their eCommerce experience.  The intent was to gain a distributor’s perspective of the state of eCommerce, how they define it, what results they are currently experiencing, where […]


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Channel Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
Acuity Delivers Another Record But Only 4%
David Gordon Posted On October 9, 2017


Last week Acuity shared its fourth quarter / end of year report providing some insight into the lighting market for July through September.  From an Acuity viewpoint it was another record quarter and year. From the earnings call: Record Q4 […]


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Associations  / eBusiness  / Industry News  / Marketing Groups  / More Insights  / Research Reports
AD North American Meeting is #ADSTRONG
David Gordon Posted On September 29, 2017


This week’s AD North American Meeting was attended by over 1100 people from distributor members, manufacturers and service providers who came from throughout the US, Canada and Mexico.  There was a buzz in Grapevine, TX at the Gaylord Texan as […]


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Channel Strategies  / Industrial Market  / Industry Consolidation  / Manufacturers  / More Insights
GE and ABB … Done Deal
David Gordon Posted On September 25, 2017


The post, GE and ABB – A Done Deal Yet? Almost, was written Sunday night before my early morning departure to head to the AD North American Meeting.  Now we have confirmation of a deal … ABB has purchased GE […]


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Branding  / Channel Strategies  / Industry Consolidation  / Manufacturers  / Marketing Groups  / More Insights
GE and ABB – A Done Deal Yet? Almost
David Gordon Posted On September 24, 2017


Last week Bloomberg News reported that their sources are saying that ABB will be acquiring GE Industrial Solutions.  This seemed to corroborate what was posted by readers on ElectricalTrends’ two stories (GE and ABB … Doing the Tango, GE Industrial […]


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Branding  / eBusiness  / eMarketing  / More Insights  / People in the News
ElectricSmarts hires Werthman as Director of Sales & Marketing
David Gordon Posted On September 24, 2017


“ElectricSmarts is pleased to announce that Paul Werthman has joined its team and has been appointed Director of Sales & Marketing. Paul is a seasoned industry veteran who began his career with Graybar and subsequently became a National Marketing Executive […]


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