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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / People in the News
START Lighting Hires Bagozzi
David Gordon Posted On July 7, 2017


START Lighting, an emerging, innovative lighting fixture manufacturer committed to delivering solutions for the commercial and industrial market, recently hired Nicole Bagozzi as its Director of Sales. Bagozzi was most recently the principal of EDG Reps, an Arizona manufacturer rep […]


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More Insights  / People in the News
Milbank Appoints New Chairman of the Board
David Gordon Posted On July 7, 2017


KANSAS CITY, Mo., June 1, 2017 – Milbank is pleased to announce the appointment of Katrina (Trina) Henke as chairman of the board. Previously vice chairman of the board, Henke succeeds Warren Weaver, who passed in January of this year. […]


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Channel Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
Acuity Q3 and Lighting Market Info
David Gordon Posted On July 5, 2017


Last week Acuity Brands announced their Q3 earnings and, while good, only share a portion of the lighting story.  As a distributor, if you’re having a “good” year it’s because your lighting business is probably up double digits and your […]


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Channel Strategies  / Distributors  / eMarketing  / Industry News  / More Insights
Grainger and WESCO, a Preview of Strategy
David Gordon Posted On June 28, 2017


In late May the 2017 Electrical Products Conference was held.  This conference is an opportunity for publicly held companies in the electrical industry to present their “direction” to analysts so that analysts essentially “talk up” the company.  Grainger, WESCO and […]


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Branding  / Contractors  / Customer Segments  / Growth Strategies  / Marketing  / More Insights  / Supplier / Products
Eaton’s Whole Home
David Gordon Posted On June 26, 2017


This week’s PCBC show, a residential builder show in California that used to be called the Pacific Coast Builder Conference, has an exhibit by Eaton that pulls together three of the company’s divisions and shows the potential that builders can […]


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Customer Service  / Growth Strategies  / More Insights  / People in the News  / Productivity  / Profitability
GM Leader Drives Cultural Change, Innovation and Results
David Gordon Posted On June 18, 2017


General Motors (GM) historically has been known as a “staid” company and the prototypical “old boys” company. And its had its share of “challenges” ranging from uninspiring design to consumers feeling there was “built in obsolescence”; from being extremely difficult […]


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Advocacy  / Industrial Market  / Industry News  / More Insights  / Training
Rockwell Training Future Automation Staff … Supporting Vets
David Gordon Posted On June 14, 2017


At this week’s Rockwell Automation TechLED Rockwell announced a new partnership with Manpower to train (“upskill”) 1,000 veterans per year.  The new initiative, reported by Control magazine, is designed to help address the expected shortage in skilled automation staff that […]


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Industry Consolidation  / Lighting  / Lighting2  / Manufacturers  / More Insights
Phase 3 of GE Exit from Electrical Industry
David Gordon Posted On June 9, 2017


It appears that the company that Thomas Edison founded, GE, will shortly be out of the electrical industry … or mostly. “Phase three” of the exit, as reported by the Edison Report via a copy of an internal letter, was […]


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Associations  / Channel Strategies  / Customer Segments  / Industry News  / Lighting  / Lighting2  / More Insights  / Productivity  / Sales Channel  / Technology
The Future of Lighting has Arrived. Expect more!
David Gordon Posted On June 5, 2017


Since the beginning of the year, Wendell Strong from Innovative Lighting has penned an exclusive series for ElectricalTrends titled ““Insights into the World of PoE Lighting Technology.”  Wendell has been in the lighting industry for “many” years and has used […]


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Associations  / Growth Strategies  / Industry News  / More Insights  / People in the News  / Productivity  / Reps  / Training
Innovation through Intellectual Curiosity
David Gordon Posted On May 31, 2017


Much is talked about “innovation”. It’s a term that is loosely tossed around and requires a commitment, or perhaps a better term is “mentality”, that is infused into individuals and a culture. It’s a desire to “excel” and, perhaps more […]


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