Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Contractors  / Customer Segments  / eBusiness  / eMarketing  / Growth Strategies  / More Insights  / Pricing  / Technology
Arrival of the “Alt Channels”- Amazon and Zoro Advertise
David Gordon Posted On April 10, 2017


Much has been researched, written and talked about the emergence of alternate (alt) channels. Amazon Business is regularly mentioned and Grainger’s eCommerce initiatives are lauded. Now comes Zoro Tools, which many may recall Grainger purchased and has been promoting here […]


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Customer Service  / Logistics  / More Insights  / Productivity  / Profitability  / Purchasing  / Technology
Vendor Managed Inventory (VMI), Schneider Electric and Capital Tristate
David Gordon Posted On April 5, 2017


Vendor Managed Inventory, VMI, a service of Datalliance, is touted by many as a tool to improve their inventory management, improve purchasing productivity, ensure quick access to new products and as a vehicle to improve the profitability of specific lines. […]


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Distributors  / Growth Strategies  / Lighting  / Lighting2  / More Insights
Rexel on the Move?
David Gordon Posted On April 3, 2017


For a number of years Rexel USA has had “challenges” and many distributors considered Rexel as perhaps their greatest growth opportunity.  The company contracted, quality people left / were recruited away, suppliers commented on the company’s ability to execute and […]


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Channel Strategies  / Distributors  / eBusiness  / Industry News  / More Insights  / Technology
Thinking about the eCommerce information clutter
David Gordon Posted On March 29, 2017


There continues to be much discussed in the industry regarding “eCommerce”. Daily we hear about Amazon Business, Grainger and the coming “conquering of the channel” by eCommerce.  It almost seems as if everyone expects that the zombies in the Walking […]


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Advocacy  / More Insights
Shaving for Children at the NAED South-Central
David Gordon Posted On March 23, 2017


You’ve heard the phrase “what goes on in Vegas stays in Vegas”. Well, what goes on at an NAED South-Central doesn’t stay in Tampa when it can benefit children, especially children with cancer, and the St. Baldrick’s Foundation .. and […]


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Channel Strategies  / Contractors  / Growth Strategies  / Manufacturers  / More Insights  / Supplier / Products
Manufacturer Product News – ABB, Cree, GE, Leviton
David Gordon Posted On March 23, 2017


Over the past month or so there have been a number of interesting manufacturer product news that may represent opportunities for distributors and/or generate questions that could impact electrical distributors (and the manufacturers themselves). With this as a caveat, here […]


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Channel Strategies  / Customer Segments  / Industrial Market  / Industry News  / More Insights  / Productivity  / Supplier / Products
10 Trends for the Industrial Automation and Control Market
David Gordon Posted On March 21, 2017


For the past couple of years the industrial segment has been “challenged”.  Much of this was driven by the decline in the oil & gas market which had a significant ripple effect.  Concurrently, a strong dollar hurt exports for many […]


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Customer Service  / Logistics  / More Insights  / Productivity  / Profitability  / Purchasing
When Service and Profit Counts
David Gordon Posted On March 12, 2017


Last month Dick Friedman shared some ideas on how to ensure sales operations and customer satisfaction. Distributors know that operations is the key to profitability.  This can relate to managing what sales is allowed to order to ensure they don’t inadvertently […]


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Awards  / Customer Segments  / eBusiness  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / More Insights  / Reps  / Sales Channel
Industrial Market Drivers, Can You Compete Differently
David Gordon Posted On March 8, 2017


Over the past few weeks distributors and manufacturers are reporting an uptick in their industrial business and, in some cases, a significant increase.  The reasons vary from “general optimism” to the increase in oil rigs; from replacing / upgrading aging equipment […]


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Channel Strategies  / Customer Service  / Growth Strategies  / Logistics  / Manufacturers  / More Insights  / Sales Channel  / Supplier / Products
Omni Cable Energizing Sales?
David Gordon Posted On March 2, 2017


In a move that has been rumored for a few weeks, Omni Cable will now be a resource for distributors of Eaton and Square D breakers. In an effort to continue their initiative to ensure a safe, authorized, resource for […]


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