Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Associations  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Technology
NAED 2017 Eastern Region Observations
David Gordon Posted On November 13, 2016


Last week’s NAED 2017 Eastern Region Conference started the association meeting season with a whimper, albeit much of the “lack of energy” may not be attributable to NAED, especially given the need to book meeting space years in advance. The meeting […]


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Branding  / Marketing  / More Insights  / Reps
Electing to Market Through Video
David Gordon Posted On November 6, 2016


With Tuesday being Election Day, far be it from me, or a rep agency, to try to influence an election, but the debates have captured our attention.  Living in a “swing state” I can say unequivocally that I am tired of […]


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Contractors  / Customer Segments  / Industrial Market  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / More Insights
Leaders and Laggards – Graybar, AD, Grainger and WESCO Q3 Reports
David Gordon Posted On November 1, 2016

Market Update

Over the past week we’ve been able to gain a sense of the distribution market with major distribution “networks” reporting quarterly performance.  Last week we shared Rexel’s North American (and US) performance. Now we have insight from Graybar, AD and […]


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Customer Segments  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing Groups  / More Insights  / Technology
Lights On, Lights Off – The Tale of Cree and Acuity
David Gordon Posted On November 1, 2016


You may remember the tv ads for The Clapper.  The device where you clapped and the lights went on; clap again and they went off.  It appears to be making a comeback, albeit as an analogy for Acuity and Cree. […]


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Distributors  / Industry News  / More Insights
Rexel North America Down More than Market
David Gordon Posted On October 30, 2016


Rexel’s North American group, which represents 35% of company sales continues to underperform the market. Some highlights / lowlights from their quarterly report: Corporately, organic sales down 4.3% (including negative pricing from copper of .9% worldwide); down 5.6% including currency […]


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Customer Segments  / Industry News  / Manufacturers  / More Insights
Encore and Schneider / Square D highlight construction market
David Gordon Posted On October 30, 2016


Some insights from Encore Wire and Schneider Electric / Square D third quarter earnings. First from Encore and their analyst call: Unit volume for copper was up 1% in pounds and 4% in aluminum pounds in the quarter (while it results […]


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Growth Strategies  / Industry News  / More Insights  / Research Reports
Construction Outlook: up 5% in 2017; Building Construction Up 8%!
David Gordon Posted On October 26, 2016


The recent Dodge Construction Outlook report produced by Dodge Data & Analytics is an interesting read. Not only does it provide some historical perspective but provides the understanding for why 2016 has been such a “market specific” economy and also […]


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Contractors  / Customer Segments  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Productivity  / Research Reports
Construction Process Disruption & 2017 Dodge Construction Forecast
David Gordon Posted On October 25, 2016


Many at last week’s Dodge Data & Analytics Construction Outlook conference, which coincided with the AD North American Meeting at the same hotel, over 170 manufacturers and retailers attended to gain insights into 2017.  While many came for the outlook […]


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Channel Strategies  / Distributors  / Growth Strategies  / Manufacturers  / Marketing  / More Insights  / Reps  / Training
Attend Free Advanced Business Planning Webinar
David Gordon Posted On October 25, 2016


Earlier this year Channel Marketing Group conducted research regarding joint business planning and released the results earlier this fall.  Some of the key findings revealed that: Manufacturers talk sales; distributors talk profits … and then sales Distributors who invest in […]


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Associations  / Awards  / Distributors  / eBusiness  / Industrial Market  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / More Insights
AD Ascends
David Gordon Posted On October 23, 2016


Ascend was the theme of last week’s AD North American Meeting which brought together over 1000 distributors and manufacturers from the U.S., Canada and Mexico.  While the theme of “ascend” was defined by Bill Weisberg in various ways as “clarity […]


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