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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Jobs  / More Insights
Engineered Products Company Seeking EVP
David Gordon Posted On January 25, 2016


This newly created executive role has been developed as a part of our organization’s succession planning process. This position will be a Key Driver in the future accomplishments and direction of our organization; and will be responsible for overseeing and […]


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Branding  / Customer Service  / More Insights
Service as a Differentiator
David Gordon Posted On January 25, 2016


Many talk as service as a differentiator, however, when you begin to ask questions … or essentially peel back the layers … you find that their services, for the most part, are carbon copies of their competitors.  While everyone may […]


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Channel Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights
Earnings Season … Acuity and Cree
David Gordon Posted On January 20, 2016


It’s the beginning of earnings season again and we’ve reviewed Acuity’s and Cree’s.  It appears to be a tale of two companies. Both are having success in the LED space with Acuity’s net sales up 14% and Cree’s up 11%.  The […]


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Branding  / Channel Strategies  / Distributors  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Sales Channel  / Supplier / Products
The Lighting Market Change
David Gordon Posted On January 19, 2016


Over the past 30 days there have been a number of lighting announcements that, individually are company-specific but, when aggregated and considered from a category viewpoint, represent a significant lighting change in the industry … and may require distributors to […]


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More Insights  / Pricing  / Profitability
Get an OSSPA Report to Collect Your Other Profit!
David Gordon Posted On January 18, 2016


DSO Reports Virtually all managers and owners are aware of when orders are booked/placed and when extended credit has exceeded the company’s normal credit terms. These reports are affectionately known as a Daily Sales Outstanding report and can be for a Branch, Region […]


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More Insights  / Research Reports
Industrial Gloves Market Expected to Reach $9.7B
David Gordon Posted On December 28, 2015


Why industrial gloves for electrical distributors? Diversification.  We’re seeing distributors diversify into other segments (i.e. industrial supplies) as well as taking existing products that they offer (i.e. gloves) and developing, or re-positioning, a product category for safety. It’s an effort […]


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Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Industry News  / More Insights  / Pricing
WESCO Delivered … 2016 Projections
David Gordon Posted On December 15, 2015

WESCO earnings

WESCO delivered its 2016 projections on Tuesday, providing some insight into how 2015 is finishing and what they foresee for 2016.  The company issue a press release, a report that is available on WESCO’s website and held an analyst call. […]


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Distributors  / Manufacturers  / More Insights  / Sales Channel
What is a partner?
David Gordon Posted On December 13, 2015


As you may recall, one of the observations from the NAED Eastern was discussions about “partners” and “partnerships”. During the meeting the term ‘partner’ was used frequently by manufacturers, a little less by distributors.  Glenn Goedecke’s general session referenced partnerships […]


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Channel Strategies  / eBusiness  / eMarketing  / Growth Strategies  / Marketing Groups  / More Insights  / Sales Channel  / Technology
2016 eCommerce Goals, Electrical Initiatives
David Gordon Posted On December 13, 2015


Interesting article here from Internet Retailer regarding eCommerce goals for 2016 and written by Forrester Research. With the emergence of many electrical ecommerce initiatives for distributors, much bears watching. The following could be of interest for those invested, investing or considering investing […]


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Channel Strategies  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / More Insights
Are you ready to sell LEDs differently?
David Gordon Posted On December 7, 2015


The term LEDs is synonymous with energy savings. They typical distributor either promotes LEDs as an energy savings initiative or quotes lighting projects that specify LEDs as the light / lamp source. There is nothing wrong with either but, as […]


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    Channel Marketing Group
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