Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Distributors  / eBusiness  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing Groups  / More Insights  / Research Reports  / Sales Channel
AD’s 2015 Electrical Division Meeting Update
David Gordon Posted On October 11, 2015


 Earlier this month I attended the AD Electrical Supply Division (ESD) National Annual Meeting (NAM) held at the Gaylord Texan in Dallas.  The theme was Together, We Win, a continuation of their recent branding strategy. The meeting attracted about 1,000 […]


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Channel Strategies  / Growth Strategies  / More Insights  / Productivity  / Sales Channel
Sales Making Excuses?
David Gordon Posted On September 22, 2015


Your salespeople are great, right?  After all, they are YOUR salespeople. When the economy is going great (you remember when!!), everyone hit their sales goals or achieved ever higher levels.  When it muddles along and goals are not achieved, excuses […]


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Contractors  / Customer Segments  / Distributors  / Industrial Market  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Productivity
Patchwork Economy Resulting in Layoffs & Branch Closings
David Gordon Posted On September 14, 2015


Over the past few weeks Allen and I have spoken to a number of distributors and manufacturers and are receiving a range of input.  During our discussions we gain a sense of what is occurring within markets.  All of our […]


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Customer Service  / Logistics  / More Insights  / Productivity  / Profitability  / Technology
Extending Automated Inventory Management
David Gordon Posted On September 7, 2015


As we’ve talked to distributors over the summer a recurring theme has been the need to improve inventory management. Part of the reason is that the frequency of new products has increased, another issue is the stocking of LED products […]


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Awards  / Distributors  / More Insights  / Productivity  / Technology
I.B.I.S. Inc. Named Top Microsoft U.S. Distribution Partner
David Gordon Posted On August 27, 2015


This press release announcing that Microsoft recognized I.B.I.S. as its US Distribution Partner of the Year came across our desk the other day and basically it’s interesting because I.B.I.S., Inc. was just one of the companies we featured in our Tech […]


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Branding  / eMarketing  / Growth Strategies  / Manufacturers  / Marketing  / More Insights  / Sales Channel
Converting Emails Into Sales Through Thoughtful Communications
David Gordon Posted On August 24, 2015


Okay, electrical distributors and manufacturers are not known, surprisingly, as the best marketers on the planet. But we’re also not the worst. A number are migrating their marketing efforts from focusing on premiums, promotions and events to a broader array […]


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Channel Strategies  / Customer Service  / eBusiness  / Growth Strategies  / Logistics  / Manufacturers  / More Insights  / Productivity  / Profitability  / Purchasing  / Supplier / Products  / Technology
Benefits of VMI … More Than Inventory Management
David Gordon Posted On August 19, 2015


Last week we received a press release, which was published in multiple outlets, from Datalliance announcing that Legrand’s Wiremold line, Hoffman and ILSCO “are continuing to expand their Vendor Managed Inventory (VMI) programs with a growing list of distributors and utilities […]


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Advocacy  / More Insights
ElectricalTrends Celebrates 8 Years
David Gordon Posted On August 19, 2015


Eight years ago we started ElectricalTrends with the idea of sharing ideas and observations regarding the electrical channel.  Our concept was to extend our reach, hopefully create discussion and, in some instances, share an idea that may help your company. […]


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Branding  / Channel Strategies  / Distributors  / Lighting  / Lighting2  / Marketing Groups  / More Insights  / People in the News
AD Gaining Momentum Heading into NAM
David Gordon Posted On August 11, 2015


Over the past couple of months we’ve noticed the advertising campaign that AD (Affiliated Distributors) has launched.  We’ve seen online ads on a number of trade publication websites as well as MDM. Their new tagline “Together, We Win” infers a sense of community, […]


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Industry News  / More Insights  / Pricing  / Profitability  / Purchasing  / Supplier / Products
Commodities down across the board; Copper Leads
David Gordon Posted On August 6, 2015


How’s your business? Has deflation shown itself to you? Our unscientific poll on Electricaltrends.com indicates that some distribution businesses are up year to date and some are down. A little bit deeper dive, indicates that depending on where you are […]


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