Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Associations  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights  / People in the News  / Profitability
2015 NAED Western … Input from Electrical Wholesaling
David Gordon Posted On January 27, 2015


Last week was highlighted by the NAED Western in San Diego.  While we weren’t there due to business conflicts, we have heard feedback from a number of distributors and manufacturers. The current issue of Electrical Marketing did share some highlights […]


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Branding  / Channel Strategies  / Customer Segments  / Customer Service  / Distributors  / Growth Strategies  / Industrial Market  / More Insights  / Pricing  / Productivity  / Profitability  / Supplier / Products
Handing over Demand Creation
David Gordon Posted On January 22, 2015


As a note from Allen Ray: This is a Duplicate Post from 1-22-2015 due to some technical difficulties. All comments previously submitted have been re-created. It tis the New Year of 2015 and most distributors have successfully handed over demand creation […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights  / Profitability  / Sales Channel
Will oil, copper and the US dollar impact your business?
David Gordon Posted On January 15, 2015


Over the past few weeks I’ve been meeting and talking with distributor clients and inevitably the conversation turns to macro-economic topics starting with oil. Now mind you, this isn’t meant as alarmist or negative as, depending upon the geographic area, […]


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Branding  / Channel Strategies  / Contractors  / Customer Segments  / Growth Strategies  / Marketing  / More Insights  / Sales Channel
Customers are People Too – Know Their Demographics
David Gordon Posted On January 11, 2015


I know, it should obvious. Are your customers people or are they businesses? What differentiates one company from another is a mix of services, product availability, prize, credit, ease of doing business and yes, possibly relationships. But relationships are personal. […]


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Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Sales Channel  / Technology
Beyond Your Business Reach?
David Gordon Posted On January 5, 2015


Good Business Year, But???? Beyond my reach you say? I’ve (We’ve) had a very good year. I’m not bragging mind you, but my company has had a  good  year except maybe with LED’s. What do you mean “Beyond Your Reach?” […]


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Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / People in the News  / Research Reports  / Sales Channel  / Supplier / Products
Top 14 ElectricalTrends Postings in 2014 and 2015 Outlook Results
David Gordon Posted On December 30, 2014


As we close the year, we would like to thank you for your support, your readership and your input. Our goal for ElectricalTrends is to provide some thought leadership, share opinions and comments about what’s going on in the electrical […]


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Branding  / Channel Strategies  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / More Insights  / Reps  / Sales Channel  / Supplier / Products  / Technology
10 Issues that May Be Keeping You Up at Night
David Gordon Posted On December 18, 2014


This posting is adapted from a recent article in Channel Marketing Group‘s newsletter. The thoughts in italics are added commentary. “As we close out the year we thought we’d share observations from conversations we’ve had with manufacturers and distributors recently.  […]


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Channel Strategies  / Contractors  / Growth Strategies  / Marketing  / More Insights
Manufacturer and Distributor Promotional Ideas
David Gordon Posted On December 15, 2014


As the year begins to wind down, many in marketing departments are giving consideration to promotional  / marketing ideas for 2015.  To help provide some fodder for idea generation, we thought we’d share some promotions / marketing items that have […]


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Channel Strategies  / Customer Service  / Logistics  / Marketing  / More Insights  / Productivity  / Profitability
CSI study can lead to process improvement (hub delivery)
David Gordon Posted On December 3, 2014


The other day I was writing a  customer satisfaction report we had just conducted for a client. The report asks customers what is important to them and how the client performs on each of the attributes. It covers all aspects of […]


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Industry News  / More Insights  / Research Reports
2015 Electrical Industry Projections
David Gordon Posted On December 1, 2014


Last week Electrical Wholesaling released it’s 2015 Market Planning Guide.  This annual edition (November issue) is typically eagerly awaited for by many as it becomes a foundation for developing, or validating, 2015 objectives.  Additionally, this issue contains important customer revenue […]


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