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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / More Insights  / Reps  / Sales Channel  / Training
B All You Can B For Sales Effectiveness
David Gordon Posted On February 11, 2016


Earlier this week I was speaking with distributor and we were discussing sales effectiveness. Throughout his career he has been in sales roles, inclusive of sales management.  One of the areas we discussed is the attributes of successful salespeople.  He told […]


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Distributors  / Growth Strategies  / Manufacturers  / Marketing  / More Insights  / Reps  / Sales Channel
Sales Persistence Pays
David Gordon Posted On February 1, 2016


Recently I saw a posting on LinkedIn that shared these sales statistics.  Having been in sales, managed sales teams and consulted with clients regarding their sales organizations, it struck a cord. Common perceptions of most distributor sales organizations include: Not too […]


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Branding  / Channel Strategies  / Customer Segments  / Customer Service  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing  / More Insights  / Pricing  / Productivity  / Profitability  / Purchasing  / Sales Channel  / Technology
16 Distribution Industry Trends for 2016
David Gordon Posted On January 27, 2016


Over the past month, Allen and I have discussed our observations regarding the industry and shared trends we see that we think will impact business for distributors and manufacturers in 2016. We’ve agreed upon 16 sales, marketing, profitability and operations opportunities that we’d […]


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Jobs  / More Insights
Engineered Products Company Seeking EVP
David Gordon Posted On January 25, 2016


This newly created executive role has been developed as a part of our organization’s succession planning process. This position will be a Key Driver in the future accomplishments and direction of our organization; and will be responsible for overseeing and […]


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Branding  / Customer Service  / More Insights
Service as a Differentiator
David Gordon Posted On January 25, 2016


Many talk as service as a differentiator, however, when you begin to ask questions … or essentially peel back the layers … you find that their services, for the most part, are carbon copies of their competitors.  While everyone may […]


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Channel Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights
Earnings Season … Acuity and Cree
David Gordon Posted On January 20, 2016


It’s the beginning of earnings season again and we’ve reviewed Acuity’s and Cree’s.  It appears to be a tale of two companies. Both are having success in the LED space with Acuity’s net sales up 14% and Cree’s up 11%.  The […]


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Branding  / Channel Strategies  / Distributors  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Sales Channel  / Supplier / Products
The Lighting Market Change
David Gordon Posted On January 19, 2016


Over the past 30 days there have been a number of lighting announcements that, individually are company-specific but, when aggregated and considered from a category viewpoint, represent a significant lighting change in the industry … and may require distributors to […]


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More Insights  / Pricing  / Profitability
Get an OSSPA Report to Collect Your Other Profit!
David Gordon Posted On January 18, 2016


DSO Reports Virtually all managers and owners are aware of when orders are booked/placed and when extended credit has exceeded the company’s normal credit terms. These reports are affectionately known as a Daily Sales Outstanding report and can be for a Branch, Region […]


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More Insights  / Research Reports
Industrial Gloves Market Expected to Reach $9.7B
David Gordon Posted On December 28, 2015


Why industrial gloves for electrical distributors? Diversification.  We’re seeing distributors diversify into other segments (i.e. industrial supplies) as well as taking existing products that they offer (i.e. gloves) and developing, or re-positioning, a product category for safety. It’s an effort […]


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Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Industry News  / More Insights  / Pricing
WESCO Delivered … 2016 Projections
David Gordon Posted On December 15, 2015

WESCO earnings

WESCO delivered its 2016 projections on Tuesday, providing some insight into how 2015 is finishing and what they foresee for 2016.  The company issue a press release, a report that is available on WESCO’s website and held an analyst call. […]


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    Channel Marketing Group
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