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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




eCommerce  / More Insights
Distributors, Is eCommerce Important to Your Customers?
David Gordon Posted On February 25, 2025

eCommerce - Are Your Customers Satisfied

That’s the question many senior executives ask themselves regularly about eCommerce. They’ve invested much into their website. They’ve invested into product data. They’ve invested into people. They ask, does anyone care? Are we getting an ROI? I know I’m being, […]


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Associations  / More Insights  / Reps
NEMRA. “It Starts with Us.” 2000+ Strong
David Gordon Posted On February 24, 2025

NEMRA 2025 Conference

Earlier this month the sales organizations of much of the industry gathered in Orlando for NEMRA’s 2025 Annual Conference. This gathering, the largest collection of electrical distribution professionals, represented over 2000 individuals from over 140 manufacturer and 250 sales organizations […]


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Jobs  / People in the News
Jason Hill Becomes HellermannTyton’s Executive Sales Director
David Gordon Posted On February 24, 2025

Jason Hill HellermannTyton

According to a recent press release, HellermannTyton has promoted Jason Hill to Executive Sales Director, responsible for the company’s electrical business. Hill joined the company in August 2000 as Telecommunications Market Manager. Since then, he has served as a regional […]


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Associations  / More Insights
Inaugural NAED Eastern Observations
David Gordon Posted On February 24, 2025

NAED 2025 Eastern

Last week’s NAED meeting held in Tampa was a robust affair with 851 registered attendees, many of whom were asking / answering about tariffs and then sharing their outlook for 2025. The event, the first that combined the historical NAED […]


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People in the News
Sandy Rosencrans … a Trailblazer
David Gordon Posted On February 23, 2025

Sandy Rosencrans - City Electric

Last week TED shared that Sandy Rosencrans, the previous owner of City Electric in Syracuse, NY, and the recipient of the 2016 NAED Trailblazer Award, passed away recently. For those who were not familiar with Sandy, she was the epitome […]


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Growth Strategies  / More Insights  / Productivity  / Profitability  / Technology
Schaedler YESCO Upgrades Warehouse Management System with Tecsys
David Gordon Posted On February 21, 2025

Schaedler Yesco CDC

Over the past few years Schaedler Yesco has undergone significant growth. This ESOP company, which celebrated its 100th anniversary last year, has undergone much growth, and with it the resulting change, over the past few years. It has: Opened new, […]


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Advocacy  / Branding  / Industry Consolidation  / Industry News  / Industry Outlook  / Profitability  / Technology
Live Event Today – LEADsmart’s Around the Horn
David Gordon Posted On February 21, 2025

Around the Horn LEADsmart

I’m looking forward to being a guest today on LEADsmart’s Around the Horn. If you haven’t heard of Around the Horn, it is a live podcast (yes, you can watch it on LinkedIn), with LEADsmart’s Kevin Brown and Tom Burton. […]


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Growth Strategies  / Industry Consolidation  / More Insights
Are All PE Firms Barbarians?
David Gordon Posted On February 18, 2025

Barbarians at the Gate

Over the past 4 years there have been 116 acquisitions in the electrical distribution industry as well as a number of manufacturers, and manufacturer reps / lighting agents, that have been acquired. On the distribution side, most acquisitions have been […]


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Advocacy  / Associations  / Distributors  / Industry Outlook  / Manufacturers  / More Insights  / Profitability  / Purchasing
Tariffs 2.0 – Relearning the Process
David Gordon Posted On February 17, 2025

Electrical Industry Tariffs

Upon arrival in Orlando to attend the NEMRA Annual Conference the news broke that the US would be implementing tariffs against Canada, China, and Mexico. As the day went on, the tariff talk changed and by the next day, tariffs […]


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Marketing  / More Insights  / Reps
Power the Network … a CBM Production
David Gordon Posted On February 13, 2025

CBM - Power the Network Product - Channel Marketing Group David Gordon

Manufacturer representatives have been “upping” their game in the marketing area over the past few years. One of them that is doing something a little different is CBM. CBM (formerly known as Cleaves-Bessmer-Marietti) is an electrical manufacturer representative serving the […]


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    Channel Marketing Group
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