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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / Industry Consolidation  / Industry News  / Lighting  / Lighting2
NAED 2012 Annual Observations
David Gordon Posted On May 1, 2012


Last week the NAED Annual was held in Washington DC and, while we’re sure that NAED will announce strong attendance, it seemed like a very quiet event…perhaps because the hotel is a little spreadout, perhaps because many meetings took place […]


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Branding  / Distributors  / eBusiness  / Growth Strategies  / Marketing
Getting it Done
David Gordon Posted On April 25, 2012


Recently I was listening to an ESPN affiliated radio channel that was broadcasting an NBA game. Consider the demographics of people listening to a basketball game on the radio?  And consider who was sponsoring the broadcast? Do the demographics match the […]


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Channel Strategies  / Lighting  / Lighting2  / Renewables
EV … Opportunity, Reality or Dream?
David Gordon Posted On April 22, 2012


Happy Earth Day! Many manufacturers have introduced EV charging stations to the market and most are trying to figure out the most effective sales channel (is it the electrical distributor, Best Buy, Home Depot, appliance stores, garage door installers / […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Marketing Groups
And Another One Bites the Dust
David Gordon Posted On April 20, 2012


You remember the song by Queen … Anyways, more electrical distributor consolidation … another southern California distributor has been acquired by a national chain.  What was an independent distribution market in less than a year has been largely converted to […]


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Advocacy
Schrager Goes Green, Then Bald
David Gordon Posted On March 19, 2012


As we promised last week, here are pictures of Pat Schrager from St Baldrick’s Day:  Pat and his daughter  Pat being shaved   The new Pat Pat raised over $10,500.  Congrats Pat!  Email Pat your comments on […]


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Distributors  / Growth Strategies  / Industry Consolidation
Rexel Acquisitions Net A “Fortune”
David Gordon Posted On March 19, 2012


Over the past year or so Rexel corporate has made 14 acquisitions to drive their growth strategy, thereby consolidating much of the revenue in the electrical distribution industry. These acquisitions have been worldwide – Canada, UK, Belgium, Brazil, India and […]


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Advocacy
Give to the Kids and Get Pat to Shave!
David Gordon Posted On March 16, 2012


Sunday is March 18th, the day Pat Schrager from Panduit loses what little hair he has … but in the name of a good cause.  Fighting cancer for children. Last month ElectricalTrends highlighted Pat’s efforts to raise $10,000 to support […]


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Productivity  / Profitability  / Technology
Liability, Turns and Productivity
David Gordon Posted On March 12, 2012


Road Rage In increasing numbers, cities are dealing with the Road Rage problem. So are some distributors. Whether there is an actual accident or people drawing weapons and shooting it out on a freeway, the problem is growing. The problem […]


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Associations  / Industry Consolidation  / Industry News  / Marketing Groups
NAED 2012 South-Central Observations
David Gordon Posted On March 6, 2012


We just came back from the NAED South-Central in Orlando wanted to share our observations, in no particular order: The lobby seemed to be regularly packed, as was the 1st night reception (the 2nd night seemed to have 1/3rd the […]


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Research Reports
Understanding Distributor Marketing Tool Usage & Effectiveness
David Gordon Posted On February 27, 2012


We frequently get the questions of “what marketing tools work for distributors?” and “how much do distributors budget (or spend) on marketing?” While we have our opinions, we decided to ask distributors. Earlier this year, Channel Marketing Group surveyed a sampling […]


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