Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Branding  / Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / Marketing
More Competition Coming
David Gordon Posted On December 16, 2011


Recently we were conducting some research on non-traditional competitors and unearthed some information that could represent opportunity (through insights) from a couple of companies: Grainger While many have heard the news of Grainger closing 25 locations and inquisitive minds have […]


Continue Reading
0
0

Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Marketing Groups
The French Buy and Sell
David Gordon Posted On December 12, 2011


Last week was a busy week for the French.  While the European economy may be having challenges, their is one French-owned company continuing to make acquisitions while another continues its transformation. Sonepar announced that it’s Irby group is acquiring Treadway […]


Continue Reading
1
0

Growth Strategies  / Industry News
Could the Construction Market Be Improving?
David Gordon Posted On November 28, 2011


For the past month or so electrical manufacturers, reps, distributors and their salespeople have been trying to answer the question of “what is the market forecast for 2012?” When we spoke to people at the NAED Eastern, numbers were varied.  […]


Continue Reading
3
0

Contractors  / eMarketing  / Growth Strategies  / Marketing  / Reps  / Technology
Tech Tools to Drive Sales
David Gordon Posted On November 16, 2011


Technology will be a major driver of cost reduction as well as customer out-reach in the coming year(s).  Here are some “unique” things to consider: RepFiles is a new service being co-launched by NEMRA and John Hoelz, who is also […]


Continue Reading
2
0

Associations  / Channel Strategies  / Customer Segments  / Distributors  / eMarketing  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Marketing Groups
Marco Makes Good. NAED Eastern Observations
David Gordon Posted On November 15, 2011


The Marriott Marco Island played the backdrop for the latest NAED Eastern Regional meeting.  And while there were some who planned on staying through the weekend, turning it into a vacation, and some who had “socialized business meetings” on a […]


Continue Reading
0
0

Channel Strategies  / Distributors  / Industry Consolidation
Rockwell Distributors Thank Sonepar
David Gordon Posted On October 27, 2011


For a number of years Rockwell’s electrical distributors have heard how Rockwell wanted to reduce the numbers of distributors they interacted with and reportedly this was to occur through natural acquisitions.  It has been hinted during this time that Rockwell […]


Continue Reading
1
0

Productivity  / Profitability
When you can’t do stuff very well…what do you do?
David Gordon Posted On October 24, 2011


Many distributors end up paying really good money to purchase ERP software systems and either don’t completely install (turn on) all the various features and functions or they have such a terrible time getting their personnel to use all that […]


Continue Reading
9
0

Associations  / Contractors  / Customer Segments  / Distributors  / Growth Strategies
IEC Convention Overview
David Gordon Posted On October 19, 2011


“Your Blueprint to Success” was this year’s slogan for the 54th IEC National Convention & Electrical Expo in Louisville, KY. Approximately 500 attendees took advantage of the numerous education courses as well as the trade show. Here are some of […]


Continue Reading
2
0

Branding  / Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / Lighting  / Lighting2  / Marketing
What Would You Do With $500,000,000
David Gordon Posted On October 12, 2011


If you were Graybar? Yes, it’s a lot of money and many people are wondering, perhaps speculating, on what Graybar will do with a half a billion dollar unsecured loan. This gives them $300 million more than they had before.  […]


Continue Reading
1
0

Technology
Technology @ a Crossroads? Motherships and etc.
David Gordon Posted On September 26, 2011


Back in July, we seemed to have hit a nerve with some distributors and manufacturers about some former Mothership ERP’s that are now drifting out of orbit. As we read emails and listened to phone calls, it became apparent that […]


Continue Reading
19
0