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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Reps
ABB Installation Products expands relationship with Biben Sales
David Gordon Posted On July 5, 2021


According to a recent press release, “ABB Installation Products is expanding its relationship with Biben Sales, one of the leading electrical manufacturer representatives in the Northeast. Biben Sales will now represent ABB Installation Products in Maryland, Northern Virginia and Washington […]


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Customer Segments  / Distributors  / Industrial Market  / Industry Outlook
Early Q2 Market Insights from Rexel and Grainger
David Gordon Posted On June 30, 2021


Some early Q2 insights from Rexel and Grainger provide some insights into the current electrical and MRO distribution market and, as such, provide a “base case” for distributor performance given that Grainger is considered a “bellweather” for the MRO market […]


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People in the News
Sander to Lead Milbank Sales as VP Sales
David Gordon Posted On June 30, 2021

Adrienne Sander - Milbank

Milbank Manufacturing announced the promotion of Adrienne Sander to Vice President of Sales, effective June 25, 2021 according to a recent press release. Adrienne joined Milbank in 2019, serving as North Central Regional Sales Manager before becoming Director of Sales […]


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Industry Outlook  / Lighting  / Research Reports
Lighting Has Strong Pulse in Q2
David Gordon Posted On June 27, 2021

Q4 Pulse of Lighting Survey

The pulse of the lighting industry is strong. Channel Marketing Group’s recently concluded 2021 Q2 Pulse of Lighting survey, which was promoted earlier this month and attracted over 220 responses, revealed: Each channel audience is seeing the lighting product category […]


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Channel Strategies  / Contractors  / Distributors  / eCommerce  / Growth Strategies  / Lighting  / Sales Channel  / Supplier / Products
Shine Retrofits Joins Retrolux Network
David Gordon Posted On June 27, 2021

Shine Retrofits Retrolux

According to a recent press release, “Retrolux, the fastest-growing lighting, and energy project development and implementation software platform, and Shine Retrofits, a national energy-efficient lighting products distributor, announced that it will be adding their full product catalog from leading manufacturers […]


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People in the News
O’Gara Promoted to Remke VP Sales & Marketing
David Gordon Posted On June 27, 2021

Tom O'Gara Remke

Remke Industries, Inc. is proud to announce that Tom O’Gara has been promoted to VP of Sales & Marketing. Tom is a 14 year Remke veteran and was previously the Director of Business Development at Remke Industries. In his new […]


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More Insights  / Profitability  / Renewables
$5 Copper. Coming or Averted?
David Gordon Posted On June 23, 2021

$5 Copper Banknote

It looks like the market has averted the threat of $5 copper, however, this appears to be more through financial dynamics than through market forces. Prior to last week’s Federal Reserve statement confirming a strong market, rising inflation and that […]


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Branding  / eMarketing  / Growth Strategies  / Lighting  / Marketing  / More Insights
Free Guide To Growing Your Lighting Business, Post-Pandemic
David Gordon Posted On June 21, 2021

Lighting Solution Development

Growing a lighting manufacturing or distribution business has gotten more difficult since the COVID-19 pandemic began. Digital marketing automation can be the solution. Lighting Solution Development, a leading consulting firm to the advanced lighting industry, has published a free guide […]


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Associations  / Industry Outlook  / More Insights
The Future of Industry Meetings
David Gordon Posted On June 17, 2021


As companies “reopen”, travel has resumed for many … and so have industry meetings. Some, like AHTD, maintained their conference schedule (they ran their fall one in Salt Lake City and had a spring meeting in Florida). Others are currently […]


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People in the News
UES Adds DJ Kennedy as Partner
David Gordon Posted On June 16, 2021

DJ Kennedy - UES

United Electrical Sales (UES), a leader in representing electrical manufacturers, is once again preparing for the future by implementing more of its succession plan. UES is proud to welcome DJ Kennedy as a Partner. “DJ has the experience, background, and […]


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