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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry News  / People in the News  / Reps
Atkore Partners With DeFazio in DC & Maryland
David Gordon Posted On April 11, 2022

DeFazio Industries

Atkore and DeFazio Industries announced an expansion of their relationship with DeFazio now representing a number of Atkore brands in the DC and Maryland area. DeFazio is one of the fastest growing rep agencies in the Mid-Atlantic and Southeast regions.  […]


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Marketing  / People in the News
City Electric Supply Announces Global CMO
David Gordon Posted On April 11, 2022

Mehdi Tabrizi - City Electric Supply

City Electric Supply, a division of City Electrical Factors and one of the quietest national electrical and solar distributors in the US recently appointed Mehdi Tabrizi as its Global Chief Marketing Officer. According to its press release “Top-ten electrical wholesale […]


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Research Reports
2022 Q1 Lighting Up Double Digits but Lags Market
David Gordon Posted On April 3, 2022

Q3 Pulse of Lighting Survey

Over the past few weeks Channel Marketing Group conducted its quarterly Pulse of Lighting survey. This quarter’s survey attracted over 230 responses from electrical / lighting distributors, manufacturer reps, lighting agents, and lighting manufacturers. While growth, for lighting, continued to […]


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Customer Segments  / Industry Outlook  / More Insights
Amazon Warehouse Growth Rate to Slow
David Gordon Posted On March 24, 2022

Amazon Warehouse Construction

For the past few years, one of the biggest contributors to the commercial construction sectors growth has been the warehouse space segment. And the company predominately responsible for this has been Amazon. In fact, when Dodge Analytics did its 2022 […]


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Supplier / Products
Espen Launches 3-CCT Selectable Pin-Based Lamps
David Gordon Posted On March 23, 2022

3-CCT Selectable Pin-based Lamps

Espen Technology, a leading manufacturer of indoor LED lighting solutions, announced the release of its LED 3-CCT selectable CFL replacement lamps. These 8.5W lamps are replacements for 18-42W CFL lamps, delivering up to 80% energy savings. The 3-CCT selectable lamps […]


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Lighting
Q1 2022 Pulse of Lighting Survey Open till March 22
David Gordon Posted On March 17, 2022

Q3 Pulse of Lighting Survey

Our Q1 2022 Pulse of Lighting survey is now open. Your input is needed by March 22. The new year started as if it was going to be a repeat of 2022 with COVID running wild, supply chain issues appearing […]


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Associations  / eBusiness  / eCommerce  / Industry News  / More Insights  / Technology
The Buzz That Was eBiz
David Gordon Posted On March 17, 2022

IDEA eBiz 2022 Conference

Last week IDEA held its eBiz conference which, with the support of NAED this year, was essentially billed as “the industry’s technology conference.” And while IDEA had record attendance with 207 registering, the challenge is that, according to one attendee […]


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People in the News
Marshall Launches Sales Management Performance Consulting
David Gordon Posted On March 17, 2022

Bill Marshall - Sales Management Performance Consulting Leviton

Sales Management Performance Consulting was founded by William W. (Bill) Marshall to focus on assisting select electrical manufacturers and distributors to enhance their planning and implementation so they may accelerate their market share ambitions while maximizing mutual resources. SMPC will […]


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Distributors  / Industry News  / More Insights  / People in the News
Rexel Changes – What Could They Mean?
David Gordon Posted On March 13, 2022

Rexel Leadership Changes

Last week Rexel announced a change in its North American leadership. Jeff Baker announced his retirement after 15 years of leading Rexel after it acquired Platt. This announcement follows one from earlier this year when Rexel announced a new Chief […]


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Channel Strategies  / Contractors  / Customer Segments
Electrical Contractors’ Buying Behaviors Are Changing
David Gordon Posted On March 8, 2022

Why Contractors Buy from Electrical Distributors

Back in the fall, HMI released a white paper, researched and written by Channel Marketing Group, titled “6 Contractor Trends Affecting Distributor Relationships”. The report focused on 6 specific areas that over 750 contractors from a number of construction industries.  […]


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    Channel Marketing Group
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