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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Industry Consolidation  / Manufacturers  / More Insights
Electrical Dealtime at Christmastime
David Gordon Posted On December 26, 2019

Dealtime

The holidays are over and its time for every retailer to put their remaining inventory on sale.  In the electrical industry it must be dealtime as “deals” were recently closed / are in discussions as a few acquisitions, or acquisition […]


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Channel Strategies  / Distributors  / Growth Strategies  / More Insights  / Pricing  / Productivity  / Profitability
SPAs – Is the Cat Chasing its Tail?
David Gordon Posted On December 18, 2019

SPA Cat chasing tail

In a market where most experience margin stagnation or margin erosion, strategies that can help improve profitability, potentially capture sales and as enhance / ensure quality processes, should be embraced. One of these strategies, which we’ve highlighted this fall, is […]


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Branding  / Customer Segments  / Growth Strategies  / Marketing  / More Insights  / Sales Channel
Wants and Needs
David Gordon Posted On December 17, 2019

Wants and Needs

You’ve heard the story, “there is a difference between wants and needs.”  For example, especially this time of year you hear one parent say to the other “the kids ‘want’ the latest and greatest electronic, but do they ‘need’ it?” […]


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Industry Outlook  / Lighting  / More Insights
Pulse of Lighting
David Gordon Posted On December 9, 2019

Q3 2020 Pulse of Lighting Report

2019 has been an interesting, and challenging, year for the lighting industry. And the fourth quarter hasn’t disappointed. The first half of the year was dominated with talk, and eventual implementation, of tariffs. While this may have helped mitigate the […]


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More Insights  / People in the News  / Reps
Orbit Industries Adds ElectriSpecNY to Rep Network
David Gordon Posted On December 9, 2019

Orbit Industries

Orbit Industries announced a new sales partnership with ElectriSpecNY of Skaneateles, New York. ElectriSpecNY will represent Orbit’s line of electrical products throughout Upstate New York. Established in 2018, ElectriSpecNY associates will focus on educating electrical contractors about Orbit products, and […]


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Distributors  / Lighting  / Manufacturers  / More Insights  / Profitability  / Sales Channel
Lighting it Up, Chicago-style
David Gordon Posted On December 5, 2019

Lighting it Up Chicago-style

According to Edison Report, there is “war in Chicago. Force Partners, the Cooper Lighting Rep, Sues KSA Lighting and Acuity Lighting.” Wow!  If you haven’t read the Mueller Report, chances are that you have not read the 27-page complaint filed […]


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Associations  / eCommerce  / Industry Outlook  / More Insights  / Productivity  / Technology
Molitor “Steps Down”; IDEA in Transition
David Gordon Posted On December 4, 2019

IDEA

Paul Molitor, the president of IDEA since 2014, announced he is stepping down from his role later this month.  According to IDEA’s press release the departure is for personal reasons.  “The IDEA Board and the entire organization thank you for […]


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Jobs  / Manufacturers  / Marketing  / More Insights
Atkore Seeks Marketing Director – FILLED
David Gordon Posted On December 3, 2019

Atkore

Atkore is seeking a Marketing Director, to be located at their Harvey, IL location, approximately 20 miles south of downtown Chicago. Atkore is a leading manufacturer of Electrical Products, primarily for the non-residential construction and renovation markets, and Mechanical Products […]


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Distributors  / More Insights  / Productivity  / Profitability
Want to Improve Warehouse Productivity?
David Gordon Posted On November 26, 2019

Warehouse Productivity

With a tight economy, tight labor market and tight margins, increasing productivity is more important than ever, especially for warehouse operations where finding qualified staff that can meet HR requirements is harder than ever. And one of the reasons is […]


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More Insights  / People in the News
Hooper Launches Advisory & Recruitment Service
David Gordon Posted On November 26, 2019

Hayward Hooper

Ken Hooper, the former President & CEO of NEMRA, has announced the formation of a new consulting firm focused on electrical equipment manufacturers and independent manufacturer representative firms.  Hayward Hooper LLC works with both manufacturers and representatives in two distinct […]


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