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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Outlook  / Lighting  / More Insights  / Renewables  / Research Reports
Q3 Pulse of Lighting Results are in … slow. Tariff impact
David Gordon Posted On October 1, 2019


The 2019 Q3 Pulse of Lighting results are in and it appears that Q3, on average, for lighting was slow for distributors and manufacturers, with results in the low single digits. The major reasons reported in the Q3 Lighting Report […]


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Associations  / Distributors  / eBusiness  / Logistics  / Manufacturers  / Marketing  / More Insights  / Productivity  / Profitability  / Technology
IDEA Delivers at eBiz
David Gordon Posted On September 27, 2019


IDEA’s eBiz conference was held last week in Philadelphia and had a record attendance of almost 200 data management and IT people from distributors, manufacturers and service providers attended seminars, heard the future direction of IDEA and the launch of […]


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Manufacturers  / More Insights  / Reps  / Sales Channel  / Training
The Complicated Rep / Regional Sales Manager Relationship
David Gordon Posted On September 24, 2019


The relationship between manufacturers and their reps is perhaps the single most important relationship that both can have as it is a synergistic, mutually dependent relationship that impacts the success of both companies.  The best are a symbiotic relationship.  For […]


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More Insights  / People in the News
Herm Isenstein, founder of DISC, passes away
David Gordon Posted On September 24, 2019


It is with sadness to share that Herm Isenstein, the founder of DISC, the industry’s first, and foremost, market data resource, passed away on September 11th  at the age of 86 of brain cancer according to his obituary as posted […]


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Branding  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Reps  / Research Reports  / Technology
Convenience Will Deliver Sales and Loyalty
David Gordon Posted On September 22, 2019


Buyer behavior is changing.  Convenience is now a differentiator. Customers expect it. It’s the new definition of service. It started in the consumer world and is quickly transitioning to B2B buyer expectations, and it will become distributor reality (and is […]


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Associations  / Channel Strategies  / Industry News  / More Insights  / Reps  / Sales Channel
What will the Rep of the Future look like?
David Gordon Posted On September 15, 2019


NEMRA needs your help in understanding your needs to answer the question of “what will the rep of the future look like?” There are three key premises for preparing to prosper (some say “survive”) in the future: You need to […]


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Channel Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / More Insights
Q3 Lighting Updates
David Gordon Posted On September 13, 2019


Summertime has come to an end and now it’s the sprint to the end of the year.  The time when many are doing two jobs – seeking sales opportunities to end the year on a high note and planning for […]


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Industry News  / More Insights  / Training
Interviewing to Hire “The Right” Person
David Gordon Posted On September 8, 2019


For many managers, the worst part of losing an employee is interviewing prospects. Where to find candidates and what to ask so can get “the right person”, quickly. Conversely, if you’re seeking a “new” opportunity, the idea of interviewing can […]


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More Insights  / Pricing  / Productivity  / Profitability
SPAs – Are We / They In Or Out of Control?
David Gordon Posted On September 5, 2019

SPAs

SPAs, special pricing agreements, were originally conceived to ensure the integrity of local market into stock, and “street” pricing while providing distributors and manufacturers with a targeted sales pricing tool to deploy on an account-specific basis.  The definition of “account-specific” […]


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Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Logistics  / More Insights  / Profitability  / Sales Channel  / Technology
FedEx to Live without Amazon. Lessons for Distributors
David Gordon Posted On September 3, 2019


Last month FedEx announced that they won’t renew a ground-delivery deal they had with Amazon to provide small-package ground deliveries.  This follows FedEx’s announcement that it wouldn’t renew Amazon’s FedEx Express contract which Amazon used to transport packages by air. […]


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    Channel Marketing Group
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