Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Contractors  / Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / More Insights  / Technology
Amazon Business is a Nominal Electrical Distributor Competitor
David Gordon Posted On March 4, 2019


Interesting article in Electrical Wholesaling, “Amazon Business is Growing. Do Distributors Have a Plan” written by Unilog essentially saying you need to either join or fight Amazon Business because they are / will be taking over the distribution business (and […]


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Associations  / Channel Strategies  / Customer Segments  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / Marketing Groups  / More Insights  / Reps
NAED South Central … Productive
David Gordon Posted On March 1, 2019


Feedback from this week’s NAED South Central conference was positive with many reporting productive meetings between their suppliers / customers, which is the key, and in many instances, sole reason for attending the conference. Surprisingly, there was also decent chatter […]


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Channel Strategies  / Contractors  / Customer Segments  / Distributors  / eMarketing  / Growth Strategies  / Industrial Market  / Industry News  / Lighting  / Lighting2  / More Insights  / Profitability
WESCO and Grainger, a Tale of Two Companies
David Gordon Posted On February 19, 2019


WESCO and Grainger both recently held their EOY / Q4 earnings calls. Reviewing them highlights that these two companies, while both serving primarily the “industrial” market, are really a tale of two companies with differences being: Business focus … CapEx […]


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Associations  / Awards  / Channel Strategies  / Growth Strategies  / Industry News  / More Insights  / Reps  / Sales Channel  / Technology
NEMRA Delivers in Dallas
David Gordon Posted On February 13, 2019


Last week’s NEMRA meeting engaged almost 2000 electrical industry manufacturers and independent electrical manufacturer representative sales in discussions about the business and in how to achieve 2019 sales objectives. There was much optimism in the air as many reps reported […]


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Channel Strategies  / Distributors  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights  / Sales Channel
Distributor Acquisitions Dominate January
David Gordon Posted On February 4, 2019

Acquisitions in March

There were six distributor acquisitions in January. While the Super Bowl was a defensive battle, both teams exhibited high powered offenses in January.  Their aggressive offenses positioned them for success just like the recent acquisitions by a number of electrical […]


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eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights  / Technology
Spinning products to improve customer experience
David Gordon Posted On January 31, 2019


Over the past six months we’ve seen a number of distributors upgrade their websites – either the “look and feel”, evolve to a webstore or upgrade both. Why the investments? Because these distributors recognize that “table stakes” for at least […]


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More Insights  / People in the News
Thousand Joins Werner Electric
David Gordon Posted On January 31, 2019


Werner Electric welcomes Tina Thousand as its new Vice President of Information Technology. Tina is an IT executive with over 25 years of experience.  She joins Werner most recently from Coffee and Bagels Group, parent company to five brands, including […]


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More Insights  / People in the News  / Reps
GLESCO to Represent Orbit
David Gordon Posted On January 31, 2019


Orbit Industries, Inc., an all-in-one source for electrical construction products, announces a new sales partnership with Great Lakes Electrical Sales Company of LaGrange, Illinois. Great Lakes Electrical Sales will represent Orbit Industries’ complete line of electrical products throughout Illinois, Eastern […]


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Associations  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Manufacturers  / More Insights  / Reps  / Sales Channel
NEMRA … Providing a Venue to Enhance Agency Performance
David Gordon Posted On January 29, 2019


Next week represents the coming together of over 2000 people who are responsible for selling electrical material through the channel … the 2019 NEMRA Annual Meeting.   Widely regarded as one of the best meetings of the year, manufacturers will recognize […]


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Associations  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights  / Reps  / Sales Channel
Well Attended NAED Western
David Gordon Posted On January 25, 2019


This week’s NAED Western was a very active event with surprisingly a good amount of optimism by distributors and manufacturers.  The event was well attended with 775 registrants, which makes the Western conference the largest NAED event.  Interestingly there were […]


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