Attending NEMRA ’25? This year’s theme, “It Starts With Us” is emblematic of the role that manufacturers and manufacturer representatives play in the channel. Without manufacturers there are no products to sell. Without manufacturer representatives (and lighting agents), many manufacturers […]
NEMRA has a history of reaching out to diverse members to solicit input to drive the association. Many, over the years, have served in leadership roles and many more have the opportunity throughout the year to have their voice heard […]
Last week’s NAED Western, held in Palm Desert, was described by one attendee as “stable.” While many felt it was “well-attended”, attendance approximated prior Western regional conferences. NAED Western Overview There were: 697 registered attendees, consisting of 31 service providers […]
In a potential sign of a planned succession, Patrick Knight was appointed President of IDEA according to an industry press release. David Oldfather, who had been president and CEO, is now listed, according to the press release, as CEO (and […]
Registration for the lighting event of 2025, LEDucation, is now open. If you recall, last year’s event attracted over 10,000 people. What was once a NYC-centric event, and then become a regional event, has morphed into a national (and somewhat […]
When you think of NEMA you think of electrical manufacturers … the ones that we see regularly at NAED or NEMRA meetings, The lines that almost all electrical distributors represent. But NEMA represents an array of manufacturers, and this was […]
Yesterday NEMRA announced that it is formally launching a Lighting division, embracing AAiLA to launch the division in conjunction with a number of existing NEMRA representatives. AAiLA was founded a little more than three years ago and was the vision […]
Recently I attended the Electrical Association of Philadelphia’s Electric Expo, which is held every two years. This year’s show attracted over 2200 people to view over 200 manufacturer booths. This year, unlike Electric Expo 2022, there were also a number […]
Earlier this month Kansas City hosted over 200 people from the electrical industry for the LEAD conference, which I designed to support emerging industry leaders and provide them additional industry insights. A number of Channel Marketing Group clients had staff […]
Nowadays it’s difficult to open a publication or have a meeting where the terms digital, AI, or eCommerce are not mentioned. The reality is that all are increasing in importance to the efficiency, some say viability, of an electrical distributor. […]
David Gordon
Channel Marketing Group
919-488-8635
