Yesterday NEMRA announced that it is formally launching a Lighting division, embracing AAiLA to launch the division in conjunction with a number of existing NEMRA representatives. AAiLA was founded a little more than three years ago and was the vision […]
Recently I attended the Electrical Association of Philadelphia’s Electric Expo, which is held every two years. This year’s show attracted over 2200 people to view over 200 manufacturer booths. This year, unlike Electric Expo 2022, there were also a number […]
Earlier this month Kansas City hosted over 200 people from the electrical industry for the LEAD conference, which I designed to support emerging industry leaders and provide them additional industry insights. A number of Channel Marketing Group clients had staff […]
Nowadays it’s difficult to open a publication or have a meeting where the terms digital, AI, or eCommerce are not mentioned. The reality is that all are increasing in importance to the efficiency, some say viability, of an electrical distributor. […]
Last week IMARK Electrical and AD finalized their merger and the Independent Electrical Supply Division (IESD) of AD was born. Both organizations shared a press release, and letters to suppliers and service providers authored by Bill Weisberg, where they shared […]
At the NAED National, back in May, four of the electrical distribution industry’s associations (NEMRA, NAED, NECA, and NEMA) came together and signed an MOU (Memorandum of Understanding) that essentially said they were going to work together on some macro-industry […]
We have often discussed how acquisitions have affected manufacturers and distributors in our industry, but we seldom talk much about the effects it has had on representatives. Both NAED & NEMRA once described the relationship between a manufacturer, a distributor, […]
Where is the channel headed in 2025 and beyond? Last week, I was able to attend and present at the NAW/MDM Shift conference and it is interesting to see how the construction and industrial channel continues to evolve. […]
Nowadays it’s difficult to tell if the US electrical distribution market is following its northern counterpart or if the Canadian market is following the US market. While the Canadian market has historically been 10-12% the size of the US market, […]
Marketing, as a function for manufacturers and distributors, has grown significantly in the electrical industry. It is no longer only events and premiums for distributors or new product launches and catalogs / collateral for manufacturers. It now is responsible for […]
David Gordon
Channel Marketing Group
919-488-8635
