LightFair, which traditionally has been the lighting industry’s preeminent show, was held the same time as the NAED National. While I was not able to attend this year, Linda Longo, Executive Editor of US Lighting Trends, a service of Channel […]
Last week NAED held its National conference in Marco Island. Almost 500 people attended which made the conference seem “small” which may explain why people asked why the conference was held so late in May (although some mentioned they were […]
The feedback on my last article regarding why manufacturers seem to be converting their sales force more to include representatives, and what they were looking for in choosing a representative received significant enough feedback to suggest an article discussing the […]
Recognizing the economic importance of POS to independent electrical manufacturer representatives, both Crescent Electric, a leading national electrical distributor, and Cembre Americas, a manufacturer of cable glands, identification and labeling systems, connectors and more, have endorsed the NEMRA POS Minimum […]
Last week’s NAED South Central brought an end to the trilogy of NAED regional conferences this year (here’s feedback from the NAED Eastern and the NAED Western.) While there was much information gathered from one-on-one meetings with manufacturers, distributors and […]
AD launched an interesting, and perhaps valuable, initiative that, on the face of it, would appear to target a core element of an association’s value proposition … training. And, it is interesting given that, presumably, a significant percentage of leading […]
OPM. Other People’s Money. Or, perhaps more accurately, your money. Yes, we’re talking about government funding. Your tax dollars and how to recapture some of your tax dollars to help grow your business. Last year the government passed the Inflation […]
The recent NEMRA 2023 conference represented the largest gathering of electrical manufacturers and their sales organization since the pandemic with 1916 people. The event, held at the Virgin Hotel in Las Vegas, was acclaimed by almost all (someone always has […]
February marks ETIM North America’s third anniversary as an association and we thought it pertinent to ask Mary Shaw, Executive Director of ETIM North America, to share an update with the industry. This is a condensed version of a document […]
Years ago a group of talented women in the electrical industry who attended NAED regional / national conferences years ago got together for lunch at one of the regionals and conceived the idea for a women in industry networking group. […]
David Gordon
Channel Marketing Group
919-488-8635
