Helping contractors grow their business may be the secret weapon to growing your business. Successful companies know that marketing is not a game. It requires planning, creativity and a commitment to execution. In responding to a recent Channel Marketing Group’s […]
Many electrical distributors promote that they are “full service” electrical distributors, inferring that they offer a range of electrical products. Many successful distributors have expanded the definition of “full service” to mean: they sell electrical products that are applicable for […]
Over the past couple of weeks Eaton has made a couple of moves that should be of interest to electrical distributors. One was M&A oriented, the other was a marketing strategy to support one of their customers / channels. Both […]
Interested in what contractors are thinking throughout the country? What market segments do they think will grow? What product applications represent opportunity? What other product categories should distributors carry? This and more is available in our 2010 Contractor Insights Report […]
Looking for verification that the small contractor is being hurt the most in this recession, consider this: Home Depot, which derives 30% of its revenues from “pro” customers says that these customer sales are down low single digits now and […]
As many know, NAED held it’s 2010 National Electrical Leadership Summit this past weekend. There were about 83 distributor companies represented and 74 manufacturer companies. While the distributor attendance improved, it seemed like the manufacturer number declined, especially small to […]
Mike Holt is considered one of the preeminent electrical contractor experts and is noted for his training endeavors and is recognized as “the” NEC Code expert. Mike knows contractor needs, and during a recent conversation with Stan Rydzynski, the issue of […]
People ask “what are we seeing in the market” to correlate it with what they are seeing and to integrate into their planning. And what we are seeing comes down to with challenges (we’re being nice) in the resi market […]
It appears that as much as the economy has created the slowdown in the construction industry, politics is contributing to the process. A recent article on ForConstructionPros.com highlights recent Congressional hearings regarding PLAs. PLAs are “project labor agreements” and when they […]
What does Rexel’s U.K division, (also known as Newye & Eyre), Lutron, Rockwell Automation, Philips Lighting and probably a few other industry companies have in common? They are all preparing to market to a new generation of customers with enhanced […]
