“Placing Your Content in Front of Contractors” is the name of a webinar being conducted by Trimble and featuring Panduit. (If you did not attend the webinar and want to view it, click here.) Last week I saw an ad […]
“Placing Your Content in Front of Contractors” is the name of a webinar being conducted by Trimble and featuring Panduit. (If you did not attend the webinar and want to view it, click here.) Last week I saw an ad […]
Southwire, known for their wire and cable offering, has been on the expansion trail the past few years broadening its offering into tools, material handling (Maxis Tools) and a couple of years ago Garvin Industries, which was a head scratcher […]
Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach. Empathy, information and education. During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]
Distributor counter areas have been spotlighted in the first month of the COVID-19 era. Counters represent between 5-30% of a distributor’s business with the importance of counter sales being directly tied to target audience, locale and business focus. What is […]
What a difference a week makes! You may recall that late last month, based upon economic data through March 20th, DISC forecasted that the electrical industry would be down over 12% at the end of the year due to COVID-19. […]
We’re in an environment that could be called BC vs PC – Before Coronavirus and Post Coronavirus. The challenge is that PC, which could be defined as Q3 and Q4 don’t look pretty. Everyone, at least manufacturers, are asking “what […]
February is the time for Q4 earnings and outlooks, so, with that let’s look first at WESCO. WESCO From their earnings call: Regarding Anixter, which WESCO cannot share much about, the highlighted a key reason for the acquisition when it […]
WESCO was the final national distributor to report Q3 earnings this week. Overall they performed well and, surprisingly, the tone of this quarterly called seemed to be more “open” and a little more transparent. From their call and presentation: “Record […]
Anixter and Graybar reported their Q3 results this week and it appears that, while the market is slowing, the construction market continues to outperform the industrial business. Graybar outperforms the publicly traded national companies. Graybar Graybar is always a “short” […]
WESCO, Rexel and AD recently shared their Q2 performance and, while they all reported growth, the market appears uneven with Rexel reporting strong performance in the US and WESCO and AD sharing low single digit growth. WESCO and AD highlight […]


David Gordon
Channel Marketing Group
919-488-8635