Customer Segments Archives

Contractors / Customer Segments / Growth Strategies / Industrial Market / Industry News / Marketing / Sales Channel

Changes Coming in Servicing the Industrial Market … New Report

David Gordon Posted On July 17, 2011

The industrial market continues to power growth for many distributors. Recently we spoke with a number of manufacturers and distributors to get the current pulse of the industry. The result … industrial continues to grow fueled by the OEM market, […]

Customer Segments / Growth Strategies / Marketing Groups / Renewables

The New Economic Battleground

David Gordon Posted On March 7, 2011

According to the Wall Street Journal is Clean Energy. And yes, that does beg the question of “What is Clean Energy?” It appears that Clean Energy is the antithesis of Dirty Energy, which infers fossil fuels. The ensuing articles in […]

Customer Segments / Industry News

Looking at the State of Tomorrow’s Union

David Gordon Posted On January 26, 2011

Tonight President Obama gave his State of the Union speech. The various political pundits will each have their own spin, but we thought we’d let you take a different tack with the commentary.While much was said (or not said, depending […]

Customer Segments / Growth Strategies / Industry News / Lighting / Lighting2 / Profitability

Graybar’s First Half Looks Anemic

David Gordon Posted On August 25, 2010

While we know the construction market is down, here’s more confirmation that distributors that are heavily skewed to construction markets are having a hard time. The last two days have reinforced the residential market troubles. New Housing starts down 12.4% […]

Channel Strategies / Customer Segments / Growth Strategies / Industrial Market / Marketing / Pricing / Profitability

Alterrnative Channels – A Virtual Distributor – AutomationDirect.com

David Gordon Posted On August 12, 2010

Over the past couple of months we’ve been speaking with a number of electrical distributors and manufacturers about the changing market. Some of these discussions have been in concert with other client projects seeking to better understand their market positioning. During […]

Customer Segments / Growth Strategies / Lighting / Lighting2 / Marketing

Moving Forward or Backward? The Choice is Yours

David Gordon Posted On August 5, 2010

It’s been a busy two weeks but we haven’t forgotten our ET friends. We’re working on a couple of “juicy” postings for the next couple of weeks but wanted to share some online insights that we’ve been tracking. Companies mentioned in […]

Customer Segments / Growth Strategies / Lighting / Lighting2 / Marketing / Profitability

The Eroding Lighting Market

David Gordon Posted On June 23, 2010

As many know, lighting represents 25-30% of a distributor’s sales. Lighting is typically defined as lamps, ballast, and fixtures (and some people add in lighting controls). It is an important part of a distributor’s business albeit lighting projects are frequently low […]

Channel Strategies / Customer Segments / Growth Strategies / Industry Consolidation / Marketing / Productivity

Productivity pays dividends in increased Sales

David Gordon Posted On June 8, 2010

Does the downturn leave you thinking you have to scale the Alps for a come back? Maybe and then maybe not! Change is in the air both at inventory levels and the way product is being sold. This is about […]

Customer Segments / Lighting / Lighting2 / Renewables

The Energy Efficiency Breeze

David Gordon Posted On June 3, 2010

The energy efficiency topic, and opportunity, is never far when discussing the economy and the electrical industry. And the news, and outreach endeavors by distributors and manufacturers, continues. In some instances it is about identifying ways to generate revenue, in […]

Channel Strategies / Customer Segments / Renewables

The Problem with Solar

David Gordon Posted On April 15, 2010

As one distributor put it….”the price continues to go down and technology continues to evolve. Should I stock PV panels? No way! And the flip side is that there are sometimes a 2 to 3 week lead time. The Chinese […]