Lately I’ve had conversations with a number of reps, distributors, and manufacturers that involve “technology” but not in the conventional sense of the tools / software but more as it relates to functionality / capability for the future, does their […]
AI is all the rage in trade publications, on LinkedIn, for industry conferences (and standalone conferences targeted at distribution) and will probably be a topic at the upcoming NAED National in one-on-one conversations between distributors and manufacturers. The questions that […]
AI has been all the rage since ChatGPT was unveiled. Not only is it the talk of every conversation relating to technology, price management, operational improvement, customer service, marketing and more, but it has also powered the construction market with […]
In the realm of electrical manufacturing, the potential of integrating Artificial Intelligence (AI) could be a competitive advantage. One of the critical components underpinning the effectiveness of AI is structured data. Structured data refers to organized information that is formatted […]
AD recently held their eCommerce and Marketing Summit and recognized a number of manufacturers and distributors. ETNA Supply, a 24-location plumbing / PVF distributor headquartered in Michigan, was recognized as its Digital Innovator of the Year. Caroline Ernst, AD’s VP […]
Cold weather couldn’t keep much of NAED’s Western Region from getting together last week in Austin, TX. Overall, about 650 people registered for the conference and many made it although there was weather in the central part of the country […]
Technology is an ever-growing element of improving customer experience and corporate profitability for a distributor. The days of only having an ERP and the equivalent of MS Office on a server are gone. Nowadays every function within the business benefits […]
On August 22nd Channel Marketing Group hosted a poolside chat with Microsoft’s Matt Petersen. The session was titled “ChatGPT, AI, Office, Teams and More Technology to Power Your Business. Within minimal promotion and advance notice, and the support of NEMRA, […]
E-commerce, defined as “website ordering, continues to be low for electrical distributors according to the NAED 2022 PAR report but by no means does this diminish the importance of distributor websites. According to the PAR report, which aggregated information from […]
In June ElectricalTrends hosted a webinar introducing the Trimble / Distributor Data Solutions (DDS) collaboration. The two companies shared what they are seeing in the construction trades and how data is being used, and will be used, to help companies […]
David Gordon
Channel Marketing Group
919-488-8635
