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13 Predictions for 2013

David Gordon Posted On January 4, 2013

Welcome back from the holidays. We hope everyone was able to spend time with family and we wish all of our readers a happy, healthy and prosperous New Year.And with a new year we thought we’d share some crystal ball […]

Branding / Contractors / Customer Service / Distributors / eBusiness / Lighting / Lighting2 / Marketing / Profitability / Technology

Low Tech & High Tech Marketing

David Gordon Posted On December 6, 2012

Over the past week I ran across a few examples of low tech and high tech marketing initiatives that may be worth exploring. The ideas come from Platt Electric, Kirby Risk, Walters Wholesale and US Lamps (a small distributor in […]

Associations / Distributors / eBusiness / Growth Strategies / Industry Consolidation / Industry News / Marketing / People in the News

NAED Eastern Observations … The Election Aftermath

David Gordon Posted On November 27, 2012

The week before Thanksgiving NAED held its Eastern Region conference in Hollywood (Ft Lauderdale), Florida. Due to travel and the holiday it was not possible to share our observations and some of the conversations we had, so … According […]

Contractors / eBusiness / Marketing / Pricing / Research Reports / Technology

Cracking the Contractor Data Delimma

David Gordon Posted On October 25, 2012

Over the last several decades the distributor and electrical market has benefited from the data aggregation services provided by Trade Service (TSC). Many of their printed and computerized products contained essential information that allowed distributors to order from their manufacturers […]

Associations / Distributors / eBusiness / Marketing / Marketing Groups / Productivity / Technology

The Beginning of the Crumbling of a Monopoly?

David Gordon Posted On October 21, 2012

Recently I was flipping through the October issue of ElectroIndustry, NEMA’s publication, and saw this ad for IDEA recognizing their Platinum manufacturers. While this is a recognition program, it recognizes these 28 manufacturers for the quality of their data in […]

Associations / Distributors / eBusiness / Industry Consolidation / Industry News / Lighting / Lighting2 / Marketing Groups / Renewables

AD”s Meeting Invests in Relationships

David Gordon Posted On October 15, 2012

Last week AD held its 2012 North American Meeting for its electrical division. 841 people were in attendance, including myself as Channel Marketing Group is a service provider to AD affiliates and manufacturers.During the 2 1/2 days there was much […]

eBusiness / eMarketing / Marketing / Productivity / Technology

The Pervasiveness of Technology in Today’s Distributor

David Gordon Posted On August 3, 2012

Recently I was with a distributor client preparing to assist in developing their strategic plan. The conversation turned to the role of technology within distribution. For most distributors the technology conversation turns to discussing ERP systems (Eclipse, Infor’s SX) and […]

Branding / Distributors / eBusiness / Growth Strategies / Industry News / People in the News / Pricing / Training

Kirby Risk, Graybar, Rexel, ElectricSmarts, WESCO and More Reading RoundUp

David Gordon Posted On July 30, 2012

In last week’s Reading Roundup we shared some information from Graybar, WESCO, Sonepar and Codale. To start this week we’re sharing more info on WESCO and Graybar and adding in some Kirby Risk, Rexel, ABB/T&B and ElectricSmarts. Kirby Risk – […]

Branding / Distributors / eBusiness / Growth Strategies / Marketing

Getting it Done

David Gordon Posted On April 25, 2012

Recently I was listening to an ESPN affiliated radio channel that was broadcasting an NBA game. Consider the demographics of people listening to a basketball game on the radio? And consider who was sponsoring the broadcast? Do the demographics match the […]

Channel Strategies / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry Consolidation / Industry News / Manufacturers / Marketing / Productivity

11 things we think for 2012

David Gordon Posted On January 9, 2012

In the spirit of welcoming in the New Year, first we wanted to wish you a Happy New year and best wishes for a happy, healthy and prosperous one. Secondly, we recently talked about the coming year and thought we’d take […]