If you are a distributor, and the business has been struggling, you might be thinking: Why should I hunker down and try to ride this economic downturn only to have to start all over trying to rebuild my wealth? I’ve […]
If you are a distributor, and the business has been struggling, you might be thinking: Why should I hunker down and try to ride this economic downturn only to have to start all over trying to rebuild my wealth? I’ve […]
While interviewing electrical contractors and distributors for our 2010 Contractor Insight Research Report (just released), we came across a few changes in attitude that might be of interest to manufacturers and distributors. Generally speaking most contractors a few years ago […]
Maybe … especially if we (the industry, not your specific company) want profitability. You may remember SAP’s marketing theme of a couple of years ago that basically of “The best-run businesses run SAP”. With a multitude of electrical manufacturers turning […]
A couple of tidbits ran across the desk today that shows the industry continues to seek ways to streamline processes to improve profitability. With manufacturers, distributors and contractors seeking to improve their productivity, technology will take the place of many […]
In a market that many economist project to be flat for a while, manufacturers and distributors are looking at their back office to identify where they can gain efficiencies. Many companies rely on older ERP systems and only utilize between […]
If you sell to the government (directly or through a GSA), work with contractors who sell to the government or are providing materials for any ARRA (American Recovery & Reinvestment Act … stimulus funds) you may have been asked to […]
Grainger continues to invest in its website as it prepares to introduce its latest iteration.We recently received an email announcing that the new site will be “up and running” in the next few weeks. The site will feature: Improved searching […]
Recently we conducted research on the state of SPAs in the electrical market for a client, from which we then wrote a white paper. The client, Datalliance, is offering the white paper on their website. They didn’t have any input […]
In the words of Electrical Marketing, “Not surprisingly, attendance is (was) down at the conference.” Overall, there were an estimated / registered 420 manufacturer and distributor attendees. About 60 distributors were represented. Observations from attendees was that cost-cutting probably was […]
And customers are asking for it, as this webinar from Purchasing magazine shows. Much is made in the industry about product attributes for data content and distributors discuss the need for content-rich data to power their e-stores as well as […]


David Gordon
Channel Marketing Group
919-488-8635