Value. For distributors and manufacturer reps, it’s all that drives sales. It is what differentiates you, why people select you and is what generates profits. It’s driven by people, processes, service, and services. It has little, if anything, to do […]
Instinctively everyone knows why companies have websites – to generate sales by sharing information. Given this, it then begs the question of why more electrical distributors do not have websites that have product content on them and why are not […]
The number one criteria influencing contractor decision-making today is access to inventory. The supply chain disruptions are the talk of every conversation. No material, no work. Putting the supply chain issues aside, why do contractors select the distributors that they […]
Barely 18 months after launching, ETIM North America is delivering … both in membership growth and delivering product data classifications and features in “English (US)” into the ETIM Classification Model Tool. ETIM North America became an independent, non-profit, association in […]
Over the past couple of years, more distributors have commerce-enabled their websites and distributors are reporting an increase in the percent of sales that web-ordering is representing. For most the orders are coming from existing customers, however, there are some […]
Distribution around the world is facing the same challenges, especially as it relates to technology. Companies face issues about keeping their system “current”, managing the system (and the cost of managing it from a people and maintenance expense viewpoint) as […]
In only 16 months ETIM North America has gained traction in the electrical industry, helping set the industry on a path to organize product descriptors and attributes in accordance with international standards. ETIM North America’s role is to refine the […]
According to a recent press release, “Retrolux, the fastest-growing lighting, and energy project development and implementation software platform, and Shine Retrofits, a national energy-efficient lighting products distributor, announced that it will be adding their full product catalog from leading manufacturers […]
Many talk about digitizing the channel and the emerging / present digitalization of the industry and then wonder why eCommerce as a percent of distributor sales is not higher. One major reason is for many distributors their key customer is […]
Ever think that there could be commonalities between Home Depot and WESCO? Recently Home Depot and WESCO released their 2020 10-K’s and/or participated in an Investor Conference so ElectricalTrends decided it may be interesting to take a read through to […]
David Gordon
Channel Marketing Group
919-488-8635
