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Amazon Supply and Google Shopping for Suppliers Programs …

David Gordon Posted On September 3, 2013

Over the past couple of weeks I’ve had a number of conversations with manufacturers and distributors about “e” and inevitably the conversation comes around to Amazon Supply (AS) and Google’s Shopping for Suppliers (GSS) program.But first, a couple of things […]

Associations / Branding / Customer Service / Distributors / eBusiness / eMarketing / Industry News / Lighting / Lighting2 / Marketing / Research Reports

2013 NAED Annual Recap

David Gordon Posted On May 28, 2013

Earlier this month we met with distributors and manufacturers at the NAED Annual in Boston. Reportedly over 700 people registered for the conference (doubtful all attended). The layout of the hotel (multiple lobbies, Marriott Copley doesn’t have the easiest layout […]

Distributors / eMarketing / Industry Consolidation / Lighting / Lighting2 / Marketing / Marketing Groups

Reading Roundup … Acquisitions, Apps, Energy and a History of Graybar

David Gordon Posted On December 18, 2012

Something to catch us up a little … a little Reader’s Roundup covering recent (and pending) acquisitions which may accelerate in generating announcements between now and the end of the year, Sonepar’s internship program, apps for electricians (which could be […]

Branding / eMarketing / Marketing / Research Reports / Technology

The E / Digital Marketing Distribution Craze

David Gordon Posted On September 18, 2012

Recently I’ve talked to a number of distributors who only want to talk about their desire (they say “need”) to develop a social marketing initiative and/or an app. The sense is that since others have apps, they need one; since […]

eBusiness / eMarketing / Marketing / Productivity / Technology

The Pervasiveness of Technology in Today’s Distributor

David Gordon Posted On August 3, 2012

Recently I was with a distributor client preparing to assist in developing their strategic plan. The conversation turned to the role of technology within distribution. For most distributors the technology conversation turns to discussing ERP systems (Eclipse, Infor’s SX) and […]

Advocacy / eMarketing

Industry to Get Schrager to Shave Again for Kids

David Gordon Posted On February 5, 2012

Pat Schrager Last year ElectricalTrends followers helped Pat Schrager of Panduit raise over $7600 for the St. Baldrick’s Foundation and he asked if we could help him achieve his 2012 goal – $10,000. Right now (2/4/12) he is 33% to […]

Channel Strategies / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry Consolidation / Industry News / Manufacturers / Marketing / Productivity

11 things we think for 2012

David Gordon Posted On January 9, 2012

In the spirit of welcoming in the New Year, first we wanted to wish you a Happy New year and best wishes for a happy, healthy and prosperous one. Secondly, we recently talked about the coming year and thought we’d take […]

Contractors / eMarketing / Growth Strategies / Marketing / Reps / Technology

Tech Tools to Drive Sales

David Gordon Posted On November 16, 2011

Technology will be a major driver of cost reduction as well as customer out-reach in the coming year(s). Here are some “unique” things to consider: RepFiles is a new service being co-launched by NEMRA and John Hoelz, who is also […]

Associations / Channel Strategies / Customer Segments / Distributors / eMarketing / Growth Strategies / Industry News / Lighting / Lighting2 / Marketing Groups

Marco Makes Good. NAED Eastern Observations

David Gordon Posted On November 15, 2011

The Marriott Marco Island played the backdrop for the latest NAED Eastern Regional meeting. And while there were some who planned on staying through the weekend, turning it into a vacation, and some who had “socialized business meetings” on a […]

Associations / eBusiness / eMarketing / Lighting / Lighting2 / Marketing / Technology

2011 NAED Leadership Summit (aka National) Observations

David Gordon Posted On May 13, 2011

The following post was originally posted on Wednesday, May 11. It is being reposted as Google / Blogger had technical issues on Thursday and “lost” the posting. Last week I attended the NAED Leadership Summit in San Diego (yes, a […]