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Reading Roundup … Acquisitions, Apps, Energy and a History of Graybar
David Gordon Posted On December 18, 2012


Something to catch us up a little … a little Reader’s Roundup covering recent (and pending) acquisitions which may accelerate in generating announcements between now and the end of the year, Sonepar’s internship program, apps for electricians (which could be […]


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Branding  / eMarketing  / Marketing  / Research Reports  / Technology
The E / Digital Marketing Distribution Craze
David Gordon Posted On September 18, 2012


Recently I’ve talked to a number of distributors who only want to talk about their desire (they say “need”) to develop a social marketing initiative and/or an app.  The sense is that since others have apps, they need one; since […]


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eBusiness  / eMarketing  / Marketing  / Productivity  / Technology
The Pervasiveness of Technology in Today’s Distributor
David Gordon Posted On August 3, 2012


Recently I was with a distributor client preparing to assist in developing their strategic plan. The conversation turned to the role of technology within distribution. For most distributors the technology conversation turns to discussing ERP systems (Eclipse, Infor’s SX) and […]


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Advocacy  / eMarketing
Industry to Get Schrager to Shave Again for Kids
David Gordon Posted On February 5, 2012


Pat Schrager Last year ElectricalTrends followers helped Pat Schrager of Panduit raise over $7600 for the St. Baldrick’s Foundation and he asked if we could help him achieve his 2012 goal – $10,000. Right now (2/4/12) he is 33% to […]


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Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / Productivity
11 things we think for 2012
David Gordon Posted On January 9, 2012


In the spirit of welcoming in the New Year, first we wanted to wish you a Happy New year and best wishes for a happy, healthy and prosperous one. Secondly, we recently talked about the coming year and thought we’d take […]


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Contractors  / eMarketing  / Growth Strategies  / Marketing  / Reps  / Technology
Tech Tools to Drive Sales
David Gordon Posted On November 16, 2011


Technology will be a major driver of cost reduction as well as customer out-reach in the coming year(s).  Here are some “unique” things to consider: RepFiles is a new service being co-launched by NEMRA and John Hoelz, who is also […]


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Associations  / Channel Strategies  / Customer Segments  / Distributors  / eMarketing  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Marketing Groups
Marco Makes Good. NAED Eastern Observations
David Gordon Posted On November 15, 2011


The Marriott Marco Island played the backdrop for the latest NAED Eastern Regional meeting.  And while there were some who planned on staying through the weekend, turning it into a vacation, and some who had “socialized business meetings” on a […]


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Associations  / eBusiness  / eMarketing  / Lighting  / Lighting2  / Marketing  / Technology
2011 NAED Leadership Summit (aka National) Observations
David Gordon Posted On May 13, 2011


The following post was originally posted on Wednesday, May 11. It is being reposted as Google / Blogger had technical issues on Thursday and “lost” the posting. Last week I attended the NAED Leadership Summit in San Diego (yes, a […]


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Advocacy  / eMarketing
The Real Pat Schrager
David Gordon Posted On March 28, 2011


As you may recall, Pat Schrager, VP Global Distribution for Panduit, recently shaved his head in support of kids fighting cancer.  This occured during a St. Baldrick’s Foundation Party on March 20th.  Pat set a goal of raising $5,000 and […]


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eMarketing  / Marketing
Who Cares About Social Media?
David Gordon Posted On August 9, 2010


Over the past couple of weeks I’ve had a number of conversations with magazine editors and association managers about “social media”.  The all want to write stories on the subject or bring in speakers to educate their members on what […]


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