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Manufacturers Creating Customer Engagement: IDEAL, Lutron, Southwire
David Gordon Posted On January 15, 2018


In the age of increased customer access to product (internet / online, more locations by distributors, distributors from other industry’s selling electrical product, etc) and a battle for mindshare within distributors and from buyers / potential buyers, some manufacturers are […]


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2018 NAED Eastern Recap & Observations
David Gordon Posted On November 28, 2017


Just before Thanksgiving we attended the NAED Eastern Region conference which was held at the Marriott Tampa Waterside (which is a good hotel for this meeting).  The Eastern kicked-off the 2018 NAED Regional Conference schedule.  The meeting had a reported […]


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Grainger Turning a Corner?
David Gordon Posted On October 19, 2017


Continuing our Q3 earnings observations, next up is Grainger which is a traditionally a good barometer for the industrial MRO space and lately has been a case study in value proposition, price and fear of Amazon Business. From the earnings […]


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ElectricSmarts hires Werthman as Director of Sales & Marketing
David Gordon Posted On September 24, 2017


“ElectricSmarts is pleased to announce that Paul Werthman has joined its team and has been appointed Director of Sales & Marketing. Paul is a seasoned industry veteran who began his career with Graybar and subsequently became a National Marketing Executive […]


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What is Good “Product Content”?
David Gordon Posted On September 10, 2017


For the past few years electrical distributors have been actively investing (in the hopes of eventually deploying) in commerce-enabled websites. This has necessitated that distributors become acquainted with, focus on, invest in and develop product content (data) to power their […]


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Channel Strategies  / Customer Segments  / Distributors  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights
2018 Planning Countdown
David Gordon Posted On August 28, 2017


Electrical industry tradeshows start in 4 weeks with AD’s North American Meeting, quickly followed by the IMARK Annual Meeting and the NAED Eastern, and not counting national meetings for national chains. And with the meetings comes talk regarding 2018 joint […]


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Home Depot Q2 – Pro Insights
David Gordon Posted On August 16, 2017


Home Depot shared its Q2 results yesterday and, while the company continues to perform well as indicated with over $28B in sales, its Pro business, defined as contractors and its Interline business, outperformed the core business. NAED’s TED Magazine, through […]


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Channel Marketing and Funding … but for eCommerce Initiatives?
David Gordon Posted On July 19, 2017


The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The term doesn’t infer whom funds the initiative but frequently there […]


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Channel Strategies  / Customer Segments  / eBusiness  / eMarketing  / More Insights  / Sales Channel
eCommerce & Amazon Business … Driving Change?
David Gordon Posted On July 9, 2017


What is Amazon Business’ true impact on the electrical distribution channel? It isn’t “point and click”? Over the past few years it’s been said “if you don’t have a commerce-enabled website you’ll be out of business.”  The mantra has been […]


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Grainger and WESCO, a Preview of Strategy
David Gordon Posted On June 28, 2017


In late May the 2017 Electrical Products Conference was held.  This conference is an opportunity for publicly held companies in the electrical industry to present their “direction” to analysts so that analysts essentially “talk up” the company.  Grainger, WESCO and […]


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