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Arrival of the “Alt Channels”- Amazon and Zoro Advertise
David Gordon Posted On April 10, 2017


Much has been researched, written and talked about the emergence of alternate (alt) channels. Amazon Business is regularly mentioned and Grainger’s eCommerce initiatives are lauded. Now comes Zoro Tools, which many may recall Grainger purchased and has been promoting here […]


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2017 NAED South-Central … The Beginning of an Upturn?
David Gordon Posted On February 26, 2017


Attendees at the 2017 NAED South-Central shared a sense of optimism as many expressed improving sales in January and February.  It was not unusual to speak with a distributor or manufacturer who was up 3-5% and there were some, non-lighting, manufacturers […]


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Affordable eCommerce for Smaller Distributors
David Gordon Posted On December 12, 2016


As everyone knows, there has been much discussion regarding eCommerce and how it is “vital” for the survival of distributors.  It’s essential to compete against Amazon. And small distributors (<$25M) are dinosaurs, destined to become extinct because of their inability […]


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Is Amazon An Alternate Channel or Just Meeting Customer Needs?
David Gordon Posted On September 12, 2016


Yes, Amazon Business is a competitor to distributors.  It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers desire to purchase through a different mode. Why are they […]


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What can be learned from Crescent Electric and Walmart?
David Gordon Posted On August 10, 2016

B2B eCommerce

What do Crescent Electric and Walmart have in common? They both have recently made eCommerce acquisitions … and probably for the same reasons. And both, probably, have been frustrated with the pace of their eCommerce initiative. Consider this: Walmart just […]


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CMG Partners With ElectricSmarts for Free Research
David Gordon Posted On August 7, 2016


For years we’ve recommended ElectricSmarts to distributors and manufacturers.  For distributors they offer free, robust, content to enhance websites along with an eSales capability that enables contractors to selectively determine which distributors they want to electronically connect to … from […]


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Getting Found Online…Site Optimization (SEO)
David Gordon Posted On July 10, 2016


Do you know if your website, including eCommerce engine is optimized? Is your company an SEO master? Whoever said “build it and they will come” never developed a website.  Making the investment in a website (and eCommerce) is, as they […]


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An Industry Undergoing Change
David Gordon Posted On July 5, 2016


We’ve just passed the 6 month mark for the year and while there has been much change, the past month highlighted many and accelerated some. Consider: Consolidation Shealy sells to Border States to create a $2B ESOP. Grove Madsen sells to […]


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Welcome to Unilog
David Gordon Posted On April 7, 2016


We’d like to take a few moments to welcome our newest advertiser, Unilog. Unilog, as many distributors know, is an ecommerce anda data content management serving distributors and manufacturers in many industries. The company has an affinity for the electrical […]


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16 Distribution Industry Trends for 2016
David Gordon Posted On January 27, 2016


Over the past month, Allen and I have discussed our observations regarding the industry and shared trends we see that we think will impact business for distributors and manufacturers in 2016. We’ve agreed upon 16 sales, marketing, profitability and operations opportunities that we’d […]


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