Growing sales requires considering all channels to market. This is especially tough when you are not one of the top brands in your sector. Bussmann’s Edison Fuses faces this challenge. How to be more accessible. To increase access to distribution, Edison […]
In 1913 Henry Ford utilized a new system of manufacturing for mass production referred to as the assembly line, enabling him to lower costs while significantly increasing production. Although no unions at that time existed in the automotive industry, workers […]
As a continuation in the series focusing on top industries and products for electrical distributors (March looked at the manufacturing industry), this analysis takes a look at the US infrastructure and opportunities for distributors and manufacturers. It is certainly not […]
Earlier this year Channel Marketing Group reached out to electrical and HVAC buyers to better understand their usage of the web … from information gathering to purchasing. The 2025 State of eCommerce Report was a follow-up to a similar initiative […]
With a slow growth market, the key is account penetration. While a gap analysis helps penetrate existing accounts, penetrating silent accounts … those house / unassigned accounts is a historical industry challenge. The biggest reason is that you do not […]
When I titled this, I really wanted to say “Should Manufacturers Be Concerned? Reps Overjoyed? The Future of Distribution” but David told me it was too long and would not be good as a title, so … But I think […]
Last week there was much lighting news as Channel Marketing Group / ElectricalTrends released the William Blair sponsored Q2 Pulse of Lighting Report Linda Longo shared insights on the residential lighting market based upon her visit to Lightovation on US […]
Looking back at the first half of the year, it has been challenging – weather, on again / off again tariffs, war (Ukraine and Middle East), interest rates, and more – have led to a challenging first half for many. […]
Earlier this week we released the State of eCommerce report which shared how electrical buyers (yes, mostly contractors) are using distributor websites. They are using it for product information and the percentage of purchasing has risen. While they are purchasing […]
Are you wondering where the business is? The phrase “go west young man” now needs to be “go south your man.” Especially when you think about how housing drives the market. Going south is no longer about moving there for […]
