Last week there was much lighting news as Channel Marketing Group / ElectricalTrends released the William Blair sponsored Q2 Pulse of Lighting Report Linda Longo shared insights on the residential lighting market based upon her visit to Lightovation on US […]
Looking back at the first half of the year, it has been challenging – weather, on again / off again tariffs, war (Ukraine and Middle East), interest rates, and more – have led to a challenging first half for many. […]
Earlier this week we released the State of eCommerce report which shared how electrical buyers (yes, mostly contractors) are using distributor websites. They are using it for product information and the percentage of purchasing has risen. While they are purchasing […]
Are you wondering where the business is? The phrase “go west young man” now needs to be “go south your man.” Especially when you think about how housing drives the market. Going south is no longer about moving there for […]
How do you motivate contractors to place orders via your website? Make eCommerce easy for them. Just like Amazon found the secret weapon to increase B2C eCommerce sales by closing the last mile so that, as consumers, we knew we […]
The chart says it all. 80% of the customers who transact with you throughout the year are unassigned accounts. In a market where demand is softening from your core customers, could there be opportunities with others … and “others” also […]
While personal relationships are a differentiator for electrical distributors with most customers have a defined list of distributors they buy from, another tool that some distributors use to capture their “unfair share” of a customer’s wallet, are loyalty and incentive […]
It appears the initial tariff volleys have ended and we’re in for trench warfare for the next 60-90 days while deals get negotiated. The Eastern front will remain volatile given neither party will whisper “uncle” given that China is launching […]
With the NAED National coming up next month, McNaughton McKay will have much to discuss about its future. The company, which hired a new EVP Sales and Marketing, which has 62 branches and almost 2000 employee owners (it’s an ESOP), […]
Channel Marketing Group is pleased to partner with NAW and MDM on the upcoming MDM Shift conference, scheduled for May 13-15, 2025. I’ve known Tom Gale and MDM since I was at IMARK. MDM has been the preeminent publication sharing […]
