Earlier this year Channel Marketing Group reached out to electrical and HVAC buyers to better understand their usage of the web … from information gathering to purchasing. The 2025 State of eCommerce Report was a follow-up to a similar initiative […]
With a slow growth market, the key is account penetration. While a gap analysis helps penetrate existing accounts, penetrating silent accounts … those house / unassigned accounts is a historical industry challenge. The biggest reason is that you do not […]
When I titled this, I really wanted to say “Should Manufacturers Be Concerned? Reps Overjoyed? The Future of Distribution” but David told me it was too long and would not be good as a title, so … But I think […]
Last week there was much lighting news as Channel Marketing Group / ElectricalTrends released the William Blair sponsored Q2 Pulse of Lighting Report Linda Longo shared insights on the residential lighting market based upon her visit to Lightovation on US […]
Looking back at the first half of the year, it has been challenging – weather, on again / off again tariffs, war (Ukraine and Middle East), interest rates, and more – have led to a challenging first half for many. […]
Earlier this week we released the State of eCommerce report which shared how electrical buyers (yes, mostly contractors) are using distributor websites. They are using it for product information and the percentage of purchasing has risen. While they are purchasing […]
Are you wondering where the business is? The phrase “go west young man” now needs to be “go south your man.” Especially when you think about how housing drives the market. Going south is no longer about moving there for […]
How do you motivate contractors to place orders via your website? Make eCommerce easy for them. Just like Amazon found the secret weapon to increase B2C eCommerce sales by closing the last mile so that, as consumers, we knew we […]
The chart says it all. 80% of the customers who transact with you throughout the year are unassigned accounts. In a market where demand is softening from your core customers, could there be opportunities with others … and “others” also […]
While personal relationships are a differentiator for electrical distributors with most customers have a defined list of distributors they buy from, another tool that some distributors use to capture their “unfair share” of a customer’s wallet, are loyalty and incentive […]
