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NAED 2015 South Central Observations
David Gordon Posted On February 26, 2015


It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]


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Demand Creator or Demand Fulfillment agent?
David Gordon Posted On February 13, 2015


Virtually all want to grow their company’s profitability. Whether it is a manufacturer, manufactures rep or distributor or the distributor’s customer. In fact I haven’t found anyone that wants the status.But, in today’s market here are two different worlds for […]


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2015 NAED Western … Input from Electrical Wholesaling
David Gordon Posted On January 27, 2015


Last week was highlighted by the NAED Western in San Diego.  While we weren’t there due to business conflicts, we have heard feedback from a number of distributors and manufacturers. The current issue of Electrical Marketing did share some highlights […]


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Top 14 ElectricalTrends Postings in 2014 and 2015 Outlook Results
David Gordon Posted On December 30, 2014


As we close the year, we would like to thank you for your support, your readership and your input. Our goal for ElectricalTrends is to provide some thought leadership, share opinions and comments about what’s going on in the electrical […]


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10 Issues that May Be Keeping You Up at Night
David Gordon Posted On December 18, 2014


This posting is adapted from a recent article in Channel Marketing Group‘s newsletter. The thoughts in italics are added commentary. “As we close out the year we thought we’d share observations from conversations we’ve had with manufacturers and distributors recently.  […]


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Eaton … a formidable platform?
David Gordon Posted On October 29, 2014


This morning I was listening to the Eaton quarterly analyst call and I was reminded of conversations from the recent AD meeting as well as discussions with some IMARK distributors after the recent IMARK meeting. And there appears to be […]


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Channel Strategies  / Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Manufacturers  / More Insights
Sonepar Scores Big … and Other September Acquisitions
David Gordon Posted On September 29, 2014


September was a busy month for Sonepar and shared insights into an evolution of Sonepar in the U.S. and potentially communicated a message to Rockwell distributors. And these were just two of the deals done this month. Sonepar #1 – […]


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Alibaba – Ringing the Bell to Sell or Starting the Year of eCommerce for Distributors?
David Gordon Posted On September 18, 2014


As I sit writing this post on the eve of one of the largest IPOs ever, Alibaba, I’ve been debating if this post should be about the beginning of the end of distribution to many market segments and hence the […]


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The Crowded and Changing World of Lighting
David Gordon Posted On September 1, 2014


Welcome back from your Labor Day weekend. And with the unofficial end of summer brings the meeting and planning season.  The time when everyone starts asking what’s your forecast for 2015, and management asks itself, “what are we going to […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
What is the direction of traditional electrical distribution industry acquirers?
David Gordon Posted On June 4, 2014


A recent post about Sonepar’s latest acquisitions got us thinking.  What have traditional electrical distribution acquirers been up to? Sonepar – As we saw in a recent MDM posting, and on Sonepar’s website, Sonepar appears to remain true to its […]


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