Having spent many years in the electrical industry as a 4th generation rep agency, my grandfather told everyone that my first words as an infant were “thank you, but we choose not to get into lighting.” Things have certainly changed, […]
Having spent many years in the electrical industry as a 4th generation rep agency, my grandfather told everyone that my first words as an infant were “thank you, but we choose not to get into lighting.” Things have certainly changed, […]
The Smart Home category – which includes smart light bulbs – is among the top three areas expected to see continued growth in 2022 and beyond, according to Steve Koenig, VP/Research for the Consumer Technology Association (CTA), which produces the […]
Last month we conducted our Pulse of Lighting Survey. Over 200 individuals from the electrical distribution channel – electrical distributors, manufacturer reps, lighting agents and manufacturers – participated. Q4 lighting results encouraging While lighting, as a product category, under-performed the […]
Q4, and 2021, is quickly coming to an end and with that it’s time for our Q4 Pulse of Lighting survey. Much continued to go on within the industry with manufacturers, distributors, reps and lighting agents sharing: A market that […]
Earlier this week Southwire announced its second acquisition in two weeks. Last week it acquired OBI Partners to support its utility business and, based upon a review of OBI’s website and reviewing the press release, this appears to be a […]
Copper is typically one of an electrical distributor’s top three product categories. It can represent 10-25% of a distributor’s sales, based upon their business focus. Over the past year, as all know, the price of copper has increased significantly, contributing […]
The electrical and HVAC markets have many similarities, and some private equity companies may be noticing. The commonality, other than manufacturers being able to identify operational synergies, could also extend to some distributors and create opportunities for distributors. This commonality […]
NAED should be congratulated for its valiant effort to hold the NAED Eastern last week in Austin, TX. By no means did anyone expect the turnout to equal prior conferences from almost two years ago … especially when similar conferences […]
Last week GE Current announced that it acquired the Hubbell’s C&I group (which means, “no Progress Lighting, which was previously separated from the division). GE Current shared a press release stating “GE Current, a Daintree company, has entered into a […]
It’s that time of year again. Time for responding to sales management requests for 2022 sales forecasting. But this year it may be more wrapping a story around a riddle that may be an enigma … unless you have a […]


David Gordon
Channel Marketing Group
919-488-8635